Majid Karimi; nima majedi; Leila Safari; Hossein Kalhor
Abstract
The purpose of this study was to design a virtual business development model in the field of sports services based on data theory. The research method is qualitative with a systematic analysis approach. The statistical population included two sections of human society (sports managers (clubs, boards, ...
Read More
The purpose of this study was to design a virtual business development model in the field of sports services based on data theory. The research method is qualitative with a systematic analysis approach. The statistical population included two sections of human society (sports managers (clubs, boards, federations, etc.), coaches and athletes active in the field of sports services and professors of sports management and sports marketing) and the information society. A sufficient number of statistical samples were selected based on theoretical saturation, non-probability purposeful and snowball technique (16 people and 26 documents). The validity of the instrument was assessed using qualitative validation methods (content validity, kappa coefficient (0.801)). For data analysis, a systematic approach has been used during the three stages of open, axial and selective coding. Finally, 18 main categories (education, innovation, participation in cyberspace, stakeholder network, content production, public awareness of virtual sports services, virtual business development of sports services, budget, tax system, economy, information, market orientation, After-sales service, innovation and creativity (attitude, culture, commercialization and branding) and 23 concepts were extracted. The development of virtual sports business in providing sports services is of great importance and has several aspects. Also, using this model, one can expect the development of a virtual sports business in sports services.