Reza Ebrahimi; Saeid Ghorbani; MohamadAli Nodehi; Mojtaba Ahmadi; Zahra Chahar Baghi
Abstract
The purpose of this research is to present the development model of media capital of ethical athletes. The research method is qualitative and with thematic analysis approach. The statistical population of the research included professors of sports management, selected ethical athletes of the country ...
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The purpose of this research is to present the development model of media capital of ethical athletes. The research method is qualitative and with thematic analysis approach. The statistical population of the research included professors of sports management, selected ethical athletes of the country at the professional level, and journalists, editors and managers of sports media. The statistical sample was estimated and sampled based on reaching theoretical saturation (17 people). The research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. The data obtained from the theme analysis method and the theme network formation show that the dimensions and components of media capital of ethical athletes have 6 organizing themes and 33 basic themes. The use of traditional media, the use of virtual media, media participation, media facilities, media literacy and communication are among the factors of the media capital model of ethical athletes. The obtained results can be used for the development of ethical behaviors in the society and provide the context for modeling ethical athletes in the sports community.
Reza Ebrahimi; Saeid Ghorbani; MohamadAli Nodehi; Mojtaba Ahmadi; Zahra Chahar Baghi
Abstract
The present study was designed and conducted to develop a model of the role of mass media on the development of moral literacy among professional football players in Iran. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based ...
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The present study was designed and conducted to develop a model of the role of mass media on the development of moral literacy among professional football players in Iran. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based on the research approach. The statistical population of the present study in the qualitative part included experts and professors in the field of sports management who had the necessary experience and knowledge about the subject of research and in the quantitative part of the research includes all male football players present in the top leagues and the Azadegan League. Each professional sports team at this level (16 teams in the Professional League and 18 teams in the Free League) has 18 players, of which a total of 612 players were selected as community. The tools of the present study included semi-structured interviews and a questionnaire (21 items and 4 components in Likert type). Open, axial and selective coding was used to examine the data of the qualitative part and structural equation modeling method was used in the quantitative part. The whole process of data analysis was performed in SPSS software version 24 and Smart PLS version 2. The results of the present study showed that various types of mass media affect the moral literacy of professional athletes.
Ebrahim Karimi; Akram Esfahani nia; Mojtaba Ahmadi; Nasser Bay
Abstract
The research is to develop a model for cultural diplomacy in professional sports in Iran. This study was a mixed method and an exploratory mixed research design. The statistical population of the qualitative section included selected professors familiar with cultural diplomacy and sports diplomacy and ...
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The research is to develop a model for cultural diplomacy in professional sports in Iran. This study was a mixed method and an exploratory mixed research design. The statistical population of the qualitative section included selected professors familiar with cultural diplomacy and sports diplomacy and some selected sports managers of the country who were selected purposefully (14 people). The statistical population in the quantitative part included the statistical population of the qualitative part and the managers of sports and youth departments of the country's provinces, the heads of sports federations, considering the frequency of the statistical population, the sample size and the probability of sampling error were considered to be 92 people. The data collection tool in this research was a semi-structured interview and a researcher-made questionnaire extracted from the qualitative section. In order to analyze the data of the present research, coding was used in the qualitative part and structural equation method was used in the quantitative part. In the qualitative part of the research, it was determined that the categories were defined in the form of 17 categories and 80 conceptual codes, and in the heart of the 6 dimensions of the paradigm model in the form of causal factors (3 categories), the main category: cultural diplomacy in sports (3 categories), strategies (3 categories), background conditions (2 categories), intervening conditions (3 categories) and consequences (3 categories) were placed. In the quantitative part, it was also determined that all 6 main components of the research had a good fit and the relationships between the variables were significant (T value greater than 1.96). Senior managers of a country can use the capacities of sports and culture by using the existing infrastructure and avoiding economic, political and law and policy interfering factors and by adopting strategies in the field of media, sports events and and transnational sports to achieve positive results in the field of sports, economy and culture.
