Fariba Askarian; Shadi Majid khah
Volume 19, Issue 49 , December 2020, , Pages 113-128
Abstract
The study is to assess the performance of the provinces in the field of athletics of the disabled. The present study is an analytical-descriptive type with a practical purpose. The society and the statistical sample are equal and include the sports teams of veterans and disabled in 31 provinces of the ...
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The study is to assess the performance of the provinces in the field of athletics of the disabled. The present study is an analytical-descriptive type with a practical purpose. The society and the statistical sample are equal and include the sports teams of veterans and disabled in 31 provinces of the country. After categorizing and describing the data, descriptive statistics, Kolmogorov-Smirnov statistical tests, multivariate regression and data envelopment analysis were used.
The results showed that the population with disabilities (t = 3/26, p <0/003) and GDP (t = 3/42, p <0/002) can be considered as predictors of the performance of the sports championship of the disabled. Also, from 31 provinces of the country, 8 provinces are among the effective provinces and 23 provinces are among the inefficient provinces.
Due to the inability of the provinces of the country to medal earn at the national and international levels, the need for special attention to the increase of GDP and resources and facilities of the provinces and encouraging people with disabilities to participate in sports is very important.
Negar Gholi Pour; Ali Reza Rabiee Zadeh; Hossein Eidi; Fariba Askarian
Volume 19, Issue 48 , September 2020, , Pages 123-136
Abstract
The study examines the effect of identity, loyalty and brand satisfaction on brand enunciation in sports ware. The statistical population was all physical education students of public universities in the country (9335 People). 390 correct questionnaires were analyzed. Data collection tools wee Brand ...
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The study examines the effect of identity, loyalty and brand satisfaction on brand enunciation in sports ware. The statistical population was all physical education students of public universities in the country (9335 People). 390 correct questionnaires were analyzed. Data collection tools wee Brand Identity Questionnaire of Mael and Asfrath (1992), Purchaser's Purpose of Becerra & Korgaonkar (2011), Positive Brand Referrals of Poor (2008), Oppositional Brand Referrals of Matzler (2007) and Brand Loyalty of Sondoh (2007). The Effect of Identity, Loyalty and Brand Satisfaction on Brand Enunciation in Sports Wear were examined. The validity of the questionnaire was confirmed by using the opinions of 10 sports management professors and construct validity through SEM. All questionnaires’ reliability was obtained above 0/75 using Cronbach's alpha. The findings revealed that brand loyalty influences purchase intentions and positive advertising. Also brand satisfaction influences positive referrals and brand loyalty. Brand identification also affects brand satisfaction, brand loyalty and purchase intentions. Therefore, the sports ware industry managers should focus on effective factors on loyalty, identity and consumer satisfaction in order to develop brand enunciation in marketing activities. Using the marketing tools is essential to create a unique identity.