mohamad hasan ghzali; Layla Gamshidian; mehrzad moghadasi
Abstract
The purpose of this study was to provide an interactive model of media roles in order to normalize the flow of sports participation in the post-corona era using the Demetel approach. The present research is one of the mixed researches which was done in the form of qualitative and quantitative methods ...
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The purpose of this study was to provide an interactive model of media roles in order to normalize the flow of sports participation in the post-corona era using the Demetel approach. The present research is one of the mixed researches which was done in the form of qualitative and quantitative methods and according to its application in the field of sports is one of the applied researches. The method of data collection in the present study was field. The statistical population of the present study includes all elites aware of the subject of the study, of which 14 people were identified as a sample. The collection tool of the present study in the qualitative section is a semi-structured interview. Also, according to the interviews, factors were identified that were used as research collection tools in the quantitative section. This questionnaire was divided into two general parts: demographic characteristics and its questions, which were designed according to Demetel method. The validity and reliability of the questionnaire were confirmed. All research data analysis process was performed in EXEL software. The results showed that a total of 6 general roles including motivational role, information role, educational role, scientific role, social role and cultural role are among the media roles in order to normalize the flow of sports participation in the post-corona era. Information, education and science were identified as causal roles and motivational, cultural, and social roles as disability roles.