somayeh emadi; zohrab gohari; Mehdi Rastegari
Abstract
The study is to analyze the environment and evaluate the position of beach soccer in Iran throug a strategic approach. The research method was descriptive and in the form of strategic studies. This research was applied in terms of purpose and the information was collected in the field in a mixed qualitative ...
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The study is to analyze the environment and evaluate the position of beach soccer in Iran throug a strategic approach. The research method was descriptive and in the form of strategic studies. This research was applied in terms of purpose and the information was collected in the field in a mixed qualitative and quantitative method. The statistical population in the quantitative part, including prominent managers and coaches of beach soccer in the federation and football delegations, was equal to 75 people and in the qualitative part included 18 experts. Due to the limited membership, the community became equal to the sample. The research instrument was a researcher-made questionnaire containing environmental factors of beach soccer, the validity of which was confirmed by 10 professors of university sports management and its reliability was confirmed by Cronbach's alpha test (α=83). To determine the strategic position of beach soccer in the country, the internal and external factors evaluation matrix was used.
The findings showed that in the country's beach soccer, there are eight strengths, eight weaknesses, neither opportunities nor threats, and a conservative strategic position was achieved. The officials should take advantage of opportunities and strengths such as the development of scientific centers, government and official support for football, connecting the north and south of the country to the sea, multiple islands and experienced players and coaches, to address weaknesses and reduce the effects of threats. Because of unprofessional management and teamwork, there are lack of basic competitions, lack of a comprehensive system for talent identification and increasing investment of competitors.
