Somayeh Hosseini; ghasem rahimi; Rasool Nazari
Abstract
AbstractInternet marketing, also known as online marketing, refers to making money, selling a product, and providing services through the Internet. Internet marketing is a broad field because it includes not only Internet marketing, but also all activities and marketing via email and other remote devices. ...
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AbstractInternet marketing, also known as online marketing, refers to making money, selling a product, and providing services through the Internet. Internet marketing is a broad field because it includes not only Internet marketing, but also all activities and marketing via email and other remote devices. At the present time, especially since the time of Corona, the world's leading clubs have also used this method to create football attractions such as selling tickets online or watching football online, advertisements, etc. The main purpose of this study is to compare web marketing and sales and promotion indicators in Iranian and Spanish football clubs in the target market . In terms of the purpose of the research, it is applied, in terms of the subject and questions of the research, it is a comparative analytical research that was conducted as a survey. The data collection tool was a researcher-made questionnaire that was designed using the information of the professional clubs' website and approved by 10 expert professors. After fuzzy Delphi and index screening, MICMAC analysis was used to identify index relationships. Based on the results of the map, the direct effects of a number of indicators such as (C11, the use of ads on the club's website to attract new national sponsors have even highlighted sponsors) and the club's extensive advertising on the website to attract New sponsors C10)… were placed in the independent matrix.
Somayeh Hosseini; ghasem rahimi sarshabaderani; Rasool Nazari
Abstract
AbstractThe main purpose of this study is to examine web marketing, dimensions and indicators; The third-rate comparison of Iranian and Spanish football clubs is in the target market. The present research is applied in terms of research purpose and descriptive-survey research in terms of research topic ...
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AbstractThe main purpose of this study is to examine web marketing, dimensions and indicators; The third-rate comparison of Iranian and Spanish football clubs is in the target market. The present research is applied in terms of research purpose and descriptive-survey research in terms of research topic and questions. Data collection tools included an expert questionnaire. After fuzzy Delphi and index screening, MICMAC analysis was used to identify index relationships. This table shows the degree of desirability and optimization of the two direct effects matrices and the potential direct matrix.The desirability of the optimization effects matrix is 100%, which indicates the high validity of the questionnaire and related answers. In the following, it describes the types of direct and indirect relationships and effects, as well as the rank and amount of variables that have been measured by MICMAC software. Based on the results obtained from the direct effects map, a number of indicators, including C11, C10,… were placed in the independent matrix. This means that these variables have low dependence and high conductivity. C12, C27, etc. were placed in the interface matrix. This means that these factors have high dependence and high conductivity. C28, and ... were placed in the autonomous matrix. C23 and ... were also included in the dependent matrix.Which showed that these indicators have a strong dependence and poor conductivity. These variables generally have a high impact and little impact on the system.
