leila talebzadeh; hamid janani; Mahboub sheikhalizadeh; Mohammad Rahim Najafzadeh
Abstract
The purpose of this study was to develop a profitability model for private bodybuilding clubs in the northwest of the country. The present study was a correlational study based on structural equation modeling. The statistical population of this study was 362 customers of private bodybuilding clubs in ...
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The purpose of this study was to develop a profitability model for private bodybuilding clubs in the northwest of the country. The present study was a correlational study based on structural equation modeling. The statistical population of this study was 362 customers of private bodybuilding clubs in the northwest of the country. , Researcher-made perceived value and voluntarily completed standard questionnaires, customer satisfaction and loyalty Liu (2008). The profitability of the clubs was calculated by collecting data from the managers of the sports clubs and according to the formula provided by Microsoft. To analyze the data, a structural equation model based on the partial least squares method was used in Smart Payals software. The results showed the perceived value on the profitability of clubs (P = 0.001, β = 0.10, t = 4.22), customer satisfaction (P = 0.001, β = 0.547, t = 11.719) And customer loyalty (P = 0.001, β = 0.178, t = 4.188) has a direct and significant effect. Perceived value through customer satisfaction and loyalty has a significant and indirect effect on the profitability of clubs. Therefore, the more customer satisfaction and loyalty, the more customer retention in the clubs increases, and this also causes more profit and income for the clubs and its survival and growth.