Ebrahim Karimi; Akram Esfahani nia; Mojtaba Ahmadi; Nasser Bay
Abstract
The research is to develop a model for cultural diplomacy in professional sports in Iran. This study was a mixed method and an exploratory mixed research design. The statistical population of the qualitative section included selected professors familiar with cultural diplomacy and sports diplomacy and ...
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The research is to develop a model for cultural diplomacy in professional sports in Iran. This study was a mixed method and an exploratory mixed research design. The statistical population of the qualitative section included selected professors familiar with cultural diplomacy and sports diplomacy and some selected sports managers of the country who were selected purposefully (14 people). The statistical population in the quantitative part included the statistical population of the qualitative part and the managers of sports and youth departments of the country's provinces, the heads of sports federations, considering the frequency of the statistical population, the sample size and the probability of sampling error were considered to be 92 people. The data collection tool in this research was a semi-structured interview and a researcher-made questionnaire extracted from the qualitative section. In order to analyze the data of the present research, coding was used in the qualitative part and structural equation method was used in the quantitative part. In the qualitative part of the research, it was determined that the categories were defined in the form of 17 categories and 80 conceptual codes, and in the heart of the 6 dimensions of the paradigm model in the form of causal factors (3 categories), the main category: cultural diplomacy in sports (3 categories), strategies (3 categories), background conditions (2 categories), intervening conditions (3 categories) and consequences (3 categories) were placed. In the quantitative part, it was also determined that all 6 main components of the research had a good fit and the relationships between the variables were significant (T value greater than 1.96). Senior managers of a country can use the capacities of sports and culture by using the existing infrastructure and avoiding economic, political and law and policy interfering factors and by adopting strategies in the field of media, sports events and and transnational sports to achieve positive results in the field of sports, economy and culture.
