yousef khojir; mohamad fathi nia; meisam yuosefi sorkhani
Abstract
The present study deals with the issue of young people's reading of their image in radio programs. What categories are effective in young people's reading of their image in radio programs, and in this regard, what analysis and evaluation do students and professionals provide of how young people are represented ...
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The present study deals with the issue of young people's reading of their image in radio programs. What categories are effective in young people's reading of their image in radio programs, and in this regard, what analysis and evaluation do students and professionals provide of how young people are represented in the national media? The present study was of qualitative type and its data collection method was in-depth interview and data processing method was thematic analysis. The statistical population of this study includes two groups of media and youth specialists and students of public universities in Tehran. In total, with the logic of theoretical sampling, 11 media and youth experts were interviewed individually and 15 students were interviewed in groups (in groups of 3 to 5 people). The data collection method of this study was in-depth semi-structured and interactive interviews at both individual (specialists) and group (students) levels. Interview data were also processed through content analysis using MAXQDA software version 10. The findings showed that young people in various areas such as how to represent women's employment, how to represent women's hijab, lack of pluralism and neutrality in the national media, how to represent intergenerational relations in the national media and lack of attention and attention to all. Among the youth in the national media, there have been numerous criticisms of the performance of the national media, which can be a warning to the national media to lose its young audience and reduce their trust in the national media.