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Investigating the effective factors on the brand resilience of the Iranian Football Premier League: A qualitative study

Zahra Moradi Sarkarabad; ALI MOHAMMAD safanya; seyed salahadin naghshbandi; Alimohammad amirtash; ali ZAREI

Articles in Press, Accepted Manuscript, Available Online from 15 May 2022

https://doi.org/10.22034/ssys.2022.2215.2584

Abstract
  Brand resonance is an indicator that determines the relationship between the customer and the brand and also the amount of emotions that customers establish in their minds with the brand or the amount of harmony and harmony they feel between themselves and the brand. Therefore, the purpose of this study ...  Read More