Somayeh Hosseini; ghasem rahimi; Rasool Nazari
Abstract
AbstractInternet marketing, also known as online marketing, refers to making money, selling a product, and providing services through the Internet. Internet marketing is a broad field because it includes not only Internet marketing, but also all activities and marketing via email and other remote devices. ...
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AbstractInternet marketing, also known as online marketing, refers to making money, selling a product, and providing services through the Internet. Internet marketing is a broad field because it includes not only Internet marketing, but also all activities and marketing via email and other remote devices. At the present time, especially since the time of Corona, the world's leading clubs have also used this method to create football attractions such as selling tickets online or watching football online, advertisements, etc. The main purpose of this study is to compare web marketing and sales and promotion indicators in Iranian and Spanish football clubs in the target market . In terms of the purpose of the research, it is applied, in terms of the subject and questions of the research, it is a comparative analytical research that was conducted as a survey. The data collection tool was a researcher-made questionnaire that was designed using the information of the professional clubs' website and approved by 10 expert professors. After fuzzy Delphi and index screening, MICMAC analysis was used to identify index relationships. Based on the results of the map, the direct effects of a number of indicators such as (C11, the use of ads on the club's website to attract new national sponsors have even highlighted sponsors) and the club's extensive advertising on the website to attract New sponsors C10)… were placed in the independent matrix.
