faramarz kiyanizadeh; shahram alam; zahra houzhabrnia; mohammadhasan ferdowsi; Najaf Aghaei
Abstract
This study is to design a revenue-generating model for sports delegations of Iran. The research method was qualitative studies with grounded theory approach. The data was collected using interviews and document review. After conducting 22 in-depth and semi-structured interviews with the statistical population ...
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This study is to design a revenue-generating model for sports delegations of Iran. The research method was qualitative studies with grounded theory approach. The data was collected using interviews and document review. After conducting 22 in-depth and semi-structured interviews with the statistical population of the research, the main categories were extracted after completing the coding process. The statistical population included the heads and members of the presidiums of federations and sports delegations, officials familiar with revenue generation in the Ministry of Sports and Youth and the National Olympic Committee; Experts and researchers in the field of financial resources and revenue generation and familiar with the activities of sports delegations and federations; the faculty members and university professors who did research in this area. Purposeful and snowball sampling continued until theoretical saturation. The results showed in three stages of open, axial and selective coding that causal condition included funding from the side activities of the board, funding from events, funding from places available, funding from registration, contextual condition included entry of legal partners, capital measures, financing of funds, provision of current funds, intervening factors included planning barriers, governance barriers, institutional barriers, hardware and software barriers, strategies included governance measures, effective action on attracting capital, playing the role of social responsibility, proposal, targeting revenue generation, strengthening the image, understanding the goals of partners, and the consequences are entitled increase funding channels, reduce costs and implement revenue-generating measures. By applying the identified factors and strategies, we can see the challenges of generating revenue for sports delegations, increasing revenue channels and increasing productivity.
