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Volume 14 (2015)
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Pattern of Fan- player Identification with Athlete Brand Image among University Students

Bahram Yousefi; Sahar Amiri; Behesht Ahmadi; Keyvan Shabani Moghadam

Volume 14, Issue 30 , August 2016, , Pages 71-90

Abstract
  Athlete Brand Image (ABI) consists of three main dimensions: athletic performance, attractive appearance and marketable life style. The purpose of this study was to analysis the pattern of   on fan- player identification with athlete brand image. A total of 530 University students completed ...  Read More