Zabihallah Sadafi; Sakineh Babaie
Volume 14, Issue 28 , September 2015, , Pages 109-136
Abstract
This paper is to explain the effect of Media Persuasion on youths' political socialization process. Therefore, based on the Path Analysis of Effective Factors in Media's Political Socialization Among Youths and the Theory of the V. Schramm in the form five Models- Model of Media's Political Persuasion, ...
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This paper is to explain the effect of Media Persuasion on youths' political socialization process. Therefore, based on the Path Analysis of Effective Factors in Media's Political Socialization Among Youths and the Theory of the V. Schramm in the form five Models- Model of Media's Political Persuasion, Model of Message’s Political Awareness, Model of Message’s Political Value, Model of Message’s Political Attitude, Model of Important’s Messages Political Selection- the Research Hypotheses Path is Considered. It is based on Surveys and Referring to Media's Political Messages Audience Among Youths. About 368 People of students of Islamic Azad University of Zanjan- using the Statistical Sample to Determine Sample Size Rules- were Selected Randomly and studied based on the Multi-Stage Cluster Sampling and Quota. Subsequently, using a questionnaire, the research Was conducted. The required data were collected and analyzed using the Statistical Package for the Social Sciences (SPSS). Findings Based on the Pearson Correlation Coefficient (r) indicates that the Process of Political Crises in cyberspace, especially in the area of social networks, was high among male students (compared to female students). Also, High Political Awareness of Media's Political Messages and High Political Attitude to Media's Political Messages were seen among male ones. Meanwhile, there are not significant differences between the Male and Female Students of Media's Political Socialization, Media's Political Persuasion of Political Messages, Political Value of Political Messages, Political Selection of Important’s Political Messages . In the Case of Multiple Regression (R) and Path Analysis of Factors Affecting Media's Political Socialization, for Goodness of Fit of the Theoretical Model, Based on the Value of Beta (β); 64% of the Change in Media's Political Socialization of Political Messages (R2), Depends on the Increasing of Media's Political Persuasion of Political Messages (+.54), increasing of Political Awareness in follow of Political Messages (+.26), Depreciation of Political Value of Political Messages (-.17), Increasing of Political Selection of Important’s Political Messages (+.17) and Increasing of Political Attitude to Political Messages (+.10), Between the Female Students (-.16) Residing in Housing Impersonal (-.12) With High-Volume Sampling of Households (+.12) in the Islamic Azad University of Zanjan .
