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طراحی مدل صحه‌گذاری افراد مشهور ورزشی (آزمون مدل وانگ و اسچین‌بوم در محصولات لبنیاتی شرکت میهن)

Narges Bakhshali-Dehkordi; Reza nikbakhsh; aboulfazl farahani; Ali mohammad safania

Volume 21, Issue 56 , September 2022, , Pages 9-26

https://doi.org/10.22034/ssys.2022.2244.2608

Abstract
  The purpose of study was to test the Endorsement model of sports celebrities. The present study was a descriptive correlational study based on structural equation modeling. The statistical population of this study consisted of consumers who had bought Mihan Company's dairy products (products that were ...  Read More