Mohammad Pourkiani; Safoura Sabaghian Rad; Ali Afrouzeh
Abstract
This research is to determine the causes of cultural deviations in sports and how to address them. It employs the thematic analysis method in terms of practical goals, qualitative strategy and performance. The participants were selected among managers, referees, teams, sports institutions, leaders, athletes, ...
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This research is to determine the causes of cultural deviations in sports and how to address them. It employs the thematic analysis method in terms of practical goals, qualitative strategy and performance. The participants were selected among managers, referees, teams, sports institutions, leaders, athletes, coaches, stadium security guards, veterans, professors, experts in sports and culture, reporters, photographers, journalists, and stadium staff. Twenty-five samples were selected using the snowball sampling technique and through semi-structured interviews. The thematic analysis method was used to code and analyze the data. The data analysis indicated that these deviations fall into two categories: potential and actual, with the causes categorized into three types: structural, contextual, and behavioral. Finally, strategies to prevent and improve these deviations are categorized into cognitive restructuring, adaptation, compatibility, and the efficacy of cultural measures.According to the research findings, several solutions can be implemented to control and prevent cultural deviations. These include teaching appropriate moral behavior to fans, educating children through Islamic, moral, and cultural values, as well as values based on the Olympics and Paralympics. Additionally, promoting friendship, respect, and equality, utilizing prominent athletes for cultural modeling of appropriate behaviors in sports environments, and leveraging the potential of sports to develop fan behavior and encourage fair play and clean sports are recommended.
