Rozita Ahmadi; Mehdi Naderi Nasab; Nima Majidi
Abstract
This research has been conducted with the aim of designing and compiling the strategic plan of the strategic plan of sports medicine tourism in the Islamic Republic of Iran. In this study, after studying the documents, information was collected from sports medicine tourism experts and sports management. ...
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This research has been conducted with the aim of designing and compiling the strategic plan of the strategic plan of sports medicine tourism in the Islamic Republic of Iran. In this study, after studying the documents, information was collected from sports medicine tourism experts and sports management. Sampling was performed by the whole method, which was 112 people. The results showed that the country's sports medicine tourism industry has 10 strengths, 14 weaknesses, 10 opportunities and 12 threats in various fields, for each of which the Friedman test was used at the level of p <0.05. The matrix of internal factors of the sports medicine tourism industry showed that the total score of the matrix is 2.927, which shows the strength of the weaknesses of the sports medicine tourism industry in the Islamic Republic of Iran. Also, the matrix of external factors in the sports medicine tourism industry showed that the total score of the external matrix is 1.573, which indicates the dominance of threats on environmental opportunities in this industry. The general conclusion is that the analysis of internal and external matrix shows that the sports medicine tourism industry of the Islamic Republic of Iran is strategically located in the ST position and in other words it can be said that due to the dominance of forces over the weaknesses and capabilities of the sports medicine tourism industry. The country is also the best option for the growth and development of this industry, as well as the effort to overcome the anticipated threats, the adoption of competitive strategies; And it should be noted that the implementation of this strategy is based on the ability of committed and expert human resources is the key to the country's success in this area.
