Reza Ebrahimi; Saeid Ghorbani; MohamadAli Nodehi; Mojtaba Ahmadi; Zahra Chahar Baghi
Abstract
The present study was designed and conducted to develop a model of the role of mass media on the development of moral literacy among professional football players in Iran. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based ...
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The present study was designed and conducted to develop a model of the role of mass media on the development of moral literacy among professional football players in Iran. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based on the research approach. The statistical population of the present study in the qualitative part included experts and professors in the field of sports management who had the necessary experience and knowledge about the subject of research and in the quantitative part of the research includes all male football players present in the top leagues and the Azadegan League. Each professional sports team at this level (16 teams in the Professional League and 18 teams in the Free League) has 18 players, of which a total of 612 players were selected as community. The tools of the present study included semi-structured interviews and a questionnaire (21 items and 4 components in Likert type). Open, axial and selective coding was used to examine the data of the qualitative part and structural equation modeling method was used in the quantitative part. The whole process of data analysis was performed in SPSS software version 24 and Smart PLS version 2. The results of the present study showed that various types of mass media affect the moral literacy of professional athletes.
