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Future marketing scenario of Iranian sports clubs services

Moslem Amirian; Seyed Jalil Miryosefi; Mina Hakakzadeh

Articles in Press, Accepted Manuscript, Available Online from 08 October 2022

https://doi.org/10.22034/ssys.2022.2410.2734

Abstract
  The present study was conducted to scenario future marketing of Iranian sports clubs services using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The data collection method in this study is qualitative and using interviews, ...  Read More