Fatemeh Javadi; Adel Afkhar; Majid Solimani
Abstract
The present research was designed with the aim of designing a model of factors affecting the success and continuity of private sports clubs: the foundation's data theory approach. This study was qualitative and based on the systematic approach of Strauss and Corbin. The statistical population included ...
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The present research was designed with the aim of designing a model of factors affecting the success and continuity of private sports clubs: the foundation's data theory approach. This study was qualitative and based on the systematic approach of Strauss and Corbin. The statistical population included sports club managers, experts and university professors (who have experience in managing sports clubs and supervising athletes) who were selected purposefully and until theoretical saturation was reached (20 people). The results of the research showed that 22 main categories and 274 conceptual codes were identified and placed in the heart of the 6 dimensions of the paradigm model. Causal conditions including competitiveness, sports customers and infrastructures; Land conditions including customer conditions, management factors and quality and quantity of service provision, intervening conditions including attitudinal factors, infrastructure conditions, economic conditions and equipment and sports and welfare facilities; Identified strategies include management development, customer orientation, interaction with customers, equipping and improving club services, financial support, evaluation system and club performance, and club stability, and the consequences include increasing customers, job creation, growth of sports businesses, income generation, and branding. Is. The obtained results can be used to improve the financial performance and the quantitative and qualitative development of sports clubs in the post-corona era and promote the development of sports and physical activity in society.