asma fekrat; Akbar Jaberi
Abstract
Purpose: Today, the tourism industry is the largest and most diverse industry in the world. From the side of sports, it is a growing industry in the world that is mixed with different economic aspects, sports tourism is one of the aspects of sports that can play an important role in the economy in addition ...
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Purpose: Today, the tourism industry is the largest and most diverse industry in the world. From the side of sports, it is a growing industry in the world that is mixed with different economic aspects, sports tourism is one of the aspects of sports that can play an important role in the economy in addition to the consequences of health and vitality in the society, according to the contents It has been stated that this research tries to measure the qualitative model of the role of the Ministry of Sports and Youth in the development of tourism with thematic approach and exploratory factor analysis.
Research method: The research method is mixed. In the qualitative part, with semi-structured interviews of sports management experts, the main themes are identified and the research model is designed accordingly. In the quantitative part of the research, 3 factors (the use of new marketing methods, Employing specialized human resourc
, and the modification of infrastructure) have been identified with the highest factor load.
Conclusion: Sports tourism can have a great impact on the society economically and socially, the Ministry of Sports and Youth, as the most important institution in the country's sports structure, can play an important role in the economic growth and vitality of the society by identifying the effective factors in its development.
Akbar Jaberi; asma fekrat; morad Hosseini
Abstract
The aim of the current study was to study the partial role of self-definitional needs in the brand equity of football clubs in Iranian pro league with the mediating effect of fan-team identification. The research was a descriptive–correlative and a practical study. The research population consisted ...
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The aim of the current study was to study the partial role of self-definitional needs in the brand equity of football clubs in Iranian pro league with the mediating effect of fan-team identification. The research was a descriptive–correlative and a practical study. The research population consisted of football fans of popular teams in pro league of IRAN, and 245 fans were studied through purposive sampling. The research tool was a combination of standard questionnaires and the reliability of questionnaire was confirmed according to Choronbach’s alpha and the validity was verified by conducting face, content and structural validity. The conceptual framework of the current study was a model including self-definitional needs, fan-team identification, as well team brand equity. To measure the validity and fitness of the model, and testing the research hypotheses, Structural Equations Modeling (SEM) has been applied by using AMOS22. The findings demonstrated that “Self-definitional needs” had positive and significant effect on “fan-team identification” and “brand equity”. “Fan-team identification” was also a significand predictor for “team brand equity”. The findings of this research can provide effective agenda for the branding of the football teams in pro league of IRAN.
