Reza Bahrami; Saeid SadeghiBorujerdi; Reza Sabonchi
Abstract
The current research was conducted with the aim of investigating the role of digital organizational voice on employee empowerment with the mediating role of social media organizational acceptance in sports organizations. The current research was a correlational research. The statistical population of ...
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The current research was conducted with the aim of investigating the role of digital organizational voice on employee empowerment with the mediating role of social media organizational acceptance in sports organizations. The current research was a correlational research. The statistical population of this research was all the employees of sports and youth departments in the west of the country, numbering 885 people. Finally, the number of 370 people was selected as a sample through Sample Power sample size software in a simple random manner. Standard questionnaire was used as the research instrument. In order to analyze the data, the method of structural equations was used. The whole process of data analysis was done in SPS, PLS software. The results of this research showed that the digital organizational voice has an effect on empowerment of 0.489. The results of this research showed that the adoption of social media has an effect of 0.467 on empowerment. Also, the results of this research showed that the digital organizational voice has an effect of 0.830 on the adoption of social media. According to the results, it was determined that the organizational acceptance of social media in sports organizations has a mediating role on the relationship between digital organizational voice and employee empowerment. In other words, in order to empower employees, digital organizational voice and acceptance of social media should be done.