asghar shokri; majid solaimani; Adel Afkar
Abstract
The purpose of this study was to design a model for the development of sports businesses with the approach of startups using data theory. The research method was analytical and qualitative methodology was used for this purpose. The research strategy was to use data theory. Participants in the study included ...
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The purpose of this study was to design a model for the development of sports businesses with the approach of startups using data theory. The research method was analytical and qualitative methodology was used for this purpose. The research strategy was to use data theory. Participants in the study included 15 university professors of sports management, sports club managers, and sports business activists, and the sampling strategy was qualitatively targeted with maximum diversity or heterogeneity. Content analysis of the interviews and coding were used to analyze the data. The research tool was open interview and the results were analyzed based on three stages of open, axial and selective coding. Findings showed that business development policies, legal factors, innovation in startups, change and change of attitude were the causal factors. Underlying factors included good visual infrastructure, manpower, transparency in startup implementation, customer acquisition and retention, business success patterns and presentation. Also, intervening factors included factors providing the basis for the use of new technologies, production of related content, economic deterrents, and the study of market movements. Strategies for holding specialized startups, support policies for startups, formulation and implementation of laws related to sports startups, supply chain, feasibility study, entrepreneurship through startups. Finally, the promotion and development of sports business, economic development, promotion of industry-university cooperation, customer attraction in sports business formed the consequences of the present study.Keyword: Development, business, startup.
