Maryam Darvishi; Rahim Sarvar; Abas Malek Hoseini; Heidare Lotfi
Abstract
The current research was carried out with the aim of identifying and identifying the effective factors on improving the integrated management of coastal tourism with an emphasis on the social coexistence of young people. The research method was of a mixed type (qualitative-quantitative) and the qualitative ...
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The current research was carried out with the aim of identifying and identifying the effective factors on improving the integrated management of coastal tourism with an emphasis on the social coexistence of young people. The research method was of a mixed type (qualitative-quantitative) and the qualitative part was done in the form of theme analysis. Also, the statistical population in the quantitative part of the research included all the tourists of Bandar Abbas city who used the beach tourism facilities of this city. Due to the uncertainty of the size of the population and based on Cochran's sample size method in the conditions of uncertainty of the population size; According to the available sampling method, 384 people were identified as the research sample. Finally, after distributing and collecting the research questionnaires; 370 questionnaires were analyzed. The research tools included semi-structured interviews and researcher-made questionnaires. In order to analyze the data, coding and structural equation method were used. All the process of data analysis was done in SPSS, PLS and MaxQD software. The results showed that the identified factors included managerial excellence, social interactions, institutionalization, audience recovery and content improvement. The results also showed that institutionalization (effect=0.934) and audience recovery (effect=0.917) have the most importance. This problem shows that in order to improve the integrated management of coastal tourism based on the standardization of the social coexistence of young people, serious attention should be paid to factors such as institutionalization and recovery of the audience.
