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Compiling Benevolent Marketing Model in Sports Producers with Data-Based Approach

aydin hajebekloo; seyed emad Hosseini; jamshid sayarneghad

Volume 22, Issue 59 , June 2023, , Pages 513-532

https://doi.org/10.22034/ssys.2022.1477.2018

Abstract
  The research is to design a benevolent marketing model for sports producers. So, the research was conducted by qualitative method and with the use of data-based theory. This sampling method was performed with 25 instructors of sports management, sports managers and expert marketers and to the extent ...  Read More