Neda Ansari; Majid Khorvash; Elham Moshkelgosha
Abstract
The purpose of this research was to design a model of sports startup performance development strategies using social networks. A qualitative research with a systematic exploratory approach was chosen. The statistical population included two parts of human resources (professors and managers) and information ...
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The purpose of this research was to design a model of sports startup performance development strategies using social networks. A qualitative research with a systematic exploratory approach was chosen. The statistical population included two parts of human resources (professors and managers) and information sources (books, articles, documents, media). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (18 people). Research tools included systematic library study and structured exploratory interviews. The validity of the instrument was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, it included 6 categories and 26 open codes. The results of selective coding showed that management factors have an effect on content, branding, human resources and communication. Human power has an impact on communication and branding, and finally, content has an impact on branding. Based on the results of the research, it can be stated that controlling the chaos of the sports start-up market by creating media policies and supporting this field; it provided a platform to improve tensions and ambiguities in this field
