yousef khojir; Mohadeseh Gharaei
Abstract
This research aims to know the mental images of the youth of Tehran regarding domestic and foreign messengers.The theoretical framework of this research is combined and derived from the theory of technology acceptance and use-satisfaction.The method of this survey research and the statistical population ...
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This research aims to know the mental images of the youth of Tehran regarding domestic and foreign messengers.The theoretical framework of this research is combined and derived from the theory of technology acceptance and use-satisfaction.The method of this survey research and the statistical population of those18-35year old youths of Tehran city,who were selected based on the Cochran formula,384people,using the pooled probability sampling method(multistage and random cluster sampling method).Questionnaire was used to collect information and SPSS version27software was used for data processing at both descriptive and inferential levels.The validity of this research was determined through its face validity and reliability using Cronbach's alpha coefficient, which was0.7for all the above variables.The findings indicate that the youth of Tehran use foreign messengers to a high extent(3.98 out of 5)and domestic messengers to an average extent(2.72out of 5).WhatsApp is preferred among foreign messengers and Yes is preferred among domestic messengers.Among the components,the lowest score belongs to the component of the messenger's usefulness to users.Inferential findings show that there is a significant difference in the mental image of young people in the variables of the pleasure of using messengers, their usefulness.and the expected self-awareness in using internal and external messengers; In these three variables,superiority is related to foreign messengers.Also, there are no significant differences between the two types of messengers regarding the variable of messenger's social influence and expected ease.In the internal messenger,the highest score is assigned to the feature of ease,and in the external messenger to the expected pleasure.
Keywords:mental image,social messenger,ease of use,accessibility
