hossein zareian; mehdy rasooli; Ali Nazarian
Abstract
The purpose of this research was to design the financing model of Iranian sports federations. The research method was qualitative. This research was conducted in 6 phases, focusing on the "focus group" method. Qualitative interviews were used to collect information. Three stages of coding were ...
Read More
The purpose of this research was to design the financing model of Iranian sports federations. The research method was qualitative. This research was conducted in 6 phases, focusing on the "focus group" method. Qualitative interviews were used to collect information. Three stages of coding were used to analyze the data. The research model was drawn as a conceptual system framework based on the identified relationships. Finally, the research model was obtained in the focused research working group with the qualitative content analysis method (11 people). According to the conducted interviews, it was found that there are 6 main challenges of marketing, branding, communication, policy, facilities and laws related to the income generation of sports federations. Finally, it was found that sports federations can use financing methods in three general (marketing, branding, media and creation of industry and university units), macro (structural, event and rules) and specific sectors. According to the findings of the research, it can be said that Iranian sports federations have 3 main ways to secure their financial resources. General solutions that are fixed and applicable for all federations, specific solutions that are different according to the characteristics of each federation, and macro solutions that are not under the control of federations and upper institutions have the ability to influence them.
