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Identifying the development indicators of Nowruz games brand in Iran (study: women)

Mehri Heydari; Meysam Rahimizadeh; Abbas Nazarian Madavani

Articles in Press, Accepted Manuscript, Available Online from 17 September 2024

https://doi.org/10.22034/ssys.2024.3242.3369

Abstract
  The present study aimed to identify the factors influencing the branding of Nowruz Games, specifically for women. The research was conducted within an interpretive paradigm, employing a qualitative approach and a thematic analysis research strategy. Participants included university professors specializing ...  Read More