Leila Bahrami; hossein Akbari yazdi; Marjan Saffari
Abstract
Nowadays, development of trekking and mountaineering tourism is broadly important, therefore it is highly noticeable to consider service quality to enhance tourist’s satisfaction. The aim of this study is codifying paradigm pattern of service quality in trekking and mountaineering tourism. Methods- ...
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Nowadays, development of trekking and mountaineering tourism is broadly important, therefore it is highly noticeable to consider service quality to enhance tourist’s satisfaction. The aim of this study is codifying paradigm pattern of service quality in trekking and mountaineering tourism. Methods- This is an applied research and systematic method of Grounded Theory is used to achieve the goal. Data collection is obtained from theoretical bases, documentation and semi-structured interviews. Participants were 25 from professors and professional and amateur mountaineers. Results- According Strauss and Corbin (1998), the results are: 1- Casual conditions are categorized to: Legal Requirements, Environmental and Managerial Requirements, Competitive Environment, Necessity to Extend the Communication, Branding, Stakeholders’ Expectations, and Major Policies of the Country. 2- Context is categorized to: Infrastructures, Communications and Information Technology, The Facts of Trekking and Mountaineering, Planning and Human Resources Management. 3- Intervening Conditions are categorized to: Conditions of Competitors, Local Conditions, Political Conditions, Economic Conditions, Environmental conditions, Social/ Cultural Conditions, Legal Factors and Supervising them, and Attitudes of Employees, managers and stakeholders. 4- Strategies are categorized to: Sustainable Development, Informing Tourists, Improvement of Management and Processes, Development of Human Resources, Advertising and Branding, Promoting Customer-Orientation, Strengthening Interactions and Culture, Developing Infrastructures and Technology. 5- Consequences are categorized to: Economic Development, Marketing Consequences, Cultural Development and Communication Improvement, Sustainable Development in Trekking and Mountaineering Tourism, Increasing number of Tourists, and Enhancing Tourist Satisfaction. Discussion- The government should help related organizations to introduce and facilitate usage of potential places to keep environment green and safe.
Maryam Darvishi; Rahim Sarvar; Abas Malek Hoseini; Heidare Lotfi
Abstract
The current research was carried out with the aim of identifying and identifying the effective factors on improving the integrated management of coastal tourism with an emphasis on the social coexistence of young people. The research method was of a mixed type (qualitative-quantitative) and the qualitative ...
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The current research was carried out with the aim of identifying and identifying the effective factors on improving the integrated management of coastal tourism with an emphasis on the social coexistence of young people. The research method was of a mixed type (qualitative-quantitative) and the qualitative part was done in the form of theme analysis. Also, the statistical population in the quantitative part of the research included all the tourists of Bandar Abbas city who used the beach tourism facilities of this city. Due to the uncertainty of the size of the population and based on Cochran's sample size method in the conditions of uncertainty of the population size; According to the available sampling method, 384 people were identified as the research sample. Finally, after distributing and collecting the research questionnaires; 370 questionnaires were analyzed. The research tools included semi-structured interviews and researcher-made questionnaires. In order to analyze the data, coding and structural equation method were used. All the process of data analysis was done in SPSS, PLS and MaxQD software. The results showed that the identified factors included managerial excellence, social interactions, institutionalization, audience recovery and content improvement. The results also showed that institutionalization (effect=0.934) and audience recovery (effect=0.917) have the most importance. This problem shows that in order to improve the integrated management of coastal tourism based on the standardization of the social coexistence of young people, serious attention should be paid to factors such as institutionalization and recovery of the audience.
faezeh Khandabi; Seyed Hamid Sadjadi Hezaveh; Farideh Ashraf Ganjouei; Zinat Nikaein
Abstract
Polo tourism has a special and importance place in the world and so far the countries with technical knowledge of this sport have made successful efforts in this field by presenting various exciting programs and ceremonies and providing tourist packages for tourists who love this sport. The present study ...
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Polo tourism has a special and importance place in the world and so far the countries with technical knowledge of this sport have made successful efforts in this field by presenting various exciting programs and ceremonies and providing tourist packages for tourists who love this sport. The present study seeks to investigate the tourism capacity of polo and its obstacles and problems. As there is no comprehensive research in this regard and knowledge of authors are limited, grounded theory was used in this qualitative study. The statistical population includes all people related to the sport of polo in Iran. The purposive sampling method was used and finally 20 members of the statistical population were interviewed. Using the results of semi-structured interviews during the coding stage and also inspired by the theoretical and experimental literature of the subject, the identified codes are classified into 8 categories: sports, individual, historical and tourism, natural attraction, managerial, financial, political and international relations; and socio-cultural. The most important identified capacities are historical tourism, natural tourism, cultural tourism and human. Obstacles and problems of polo sport are aslo identified in five categories as sport, educational, managerial, political and international relations, and socio-cultural.
Zahra Nateghi; Seyyed Salahodin Naghshbandi; Hossein Pour Soltani
Volume 16, Issue 37 , December 2017, , Pages 147-156
Abstract
The objective of this research is to identify the priorities of effective factors in the development of sport tourism in Iran. Regarding the research objective, the present research is applied. In terms of methodology, it is mixed method (qualitative-quantitative) which the qualitative method was followed ...
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The objective of this research is to identify the priorities of effective factors in the development of sport tourism in Iran. Regarding the research objective, the present research is applied. In terms of methodology, it is mixed method (qualitative-quantitative) which the qualitative method was followed by quantitative method. In qualitative phase, the statistical population included 15 sports management professors and experts. Also, in the quantitative phase, 84 individuals (employees, sport managers, sports tourism experts, university professors) were selected as sample. Due to the limited number of the statistical population, the total population sampling was used. In the qualitative phase, data was collected through semi-structured interviews with sports management professors and experts. After coding, the 14 items structured questionnaire was prepared. The content validity was confirmed and then the questionnaire was distributed among the sample. The reliability of the questionnaire was 0.89 through Cronbach's alpha coefficient. In this study, the NVivo10 software was used to analyze the qualitative data obtained from the interview. In the quantitative phase, one-sample t-test was used to analyze the statistical data. Also, Friedman test was used to rank the components, dimensions and indicators. The quantitative analysis was done using SPSS software at a significance level of P≤0.05. The results of the study showed that there was a significant difference between the factors of creating internet sites and the introducing local tourism attractions, advertising on television and satellite channels, establishing and introducing tourist tours, and developing the infrastructure in the development of sport tourism. The factor of creating internet sites and introducing local tourist attractions with an average of 5.99 was ranked as the first. Finally, introducing tourist tours with an average of 3.05 was ranked as the last.
