Naser Rasulzadeh Jedi; FATEMEH ABDAVI; Ali Jamali gharakhanlou; Hamed Azimi Nojeh
Abstract
Appropriate news and media coverage is effective in promoting and improving the quality and quantity of women's sports for the general public, athletes and attracting sponsors. Therefore, the aim of the current research was to present a suitable news coverage model for women's sports. This study was ...
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Appropriate news and media coverage is effective in promoting and improving the quality and quantity of women's sports for the general public, athletes and attracting sponsors. Therefore, the aim of the current research was to present a suitable news coverage model for women's sports. This study was conducted using a qualitative method with the foundational data theory approach. The statistical population of the research included sports experts and managers, media management professors and sports elites of East Azarbaijan province, 13 of whom were selected as research participants using the purposeful sampling method until reaching theoretical saturation. The data collection tool was a semi-structured and in-depth interview. After implementation, the data extracted from the interviews were analyzed with the qualitative data analysis software MAXQDA 2020 and with the three-step coding method of Strauss and Corbin. Data analysis led to the identification of 105 primary codes, 37 central codes and finally 4 main categories. The findings of the research included the main categories of "Women's Sports News Coverage Components", "Women's Sports News Coverage Factors", "Women's Sports News Coverage Consequences" and "Women's Sports News Coverage Solutions". It can be noticed and used by sports organizations and institutions and become effective in the field of media management, advertising and marketing of women's sports.
Behnam Naghi Pour Givi; Gholam Ali Karegar; Sara Kashkar; Habib Honari
Volume 17, Issue 42 , March 2019, , Pages 73-92
Abstract
Policymaking advertising is one of the important duties of public institutes and organizations such as ministries for their sub-organizations. In spite of this necessity, Sports celebrity endorsement advertising in Iran lacks policymaking. Therefore, the current research is to investigate policymaking ...
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Policymaking advertising is one of the important duties of public institutes and organizations such as ministries for their sub-organizations. In spite of this necessity, Sports celebrity endorsement advertising in Iran lacks policymaking. Therefore, the current research is to investigate policymaking challenges of sports celebrity endorsement advertising in Iran in the sociological, managerial and political-economic areas. Considering research objective, this is a developmental study and regarding research methodology, it was a qualitative one conducted using theme analysis. The research statistical population consisted of specialists of sports law, advertising, policymaking and sport management and marketing with an unknown volume. Using purposeful sampling method, 15 experts participated to the semi-structured, in-depth interview, and the process of analysis came to an end with theoretical saturation criterion. The quality of findings was also verified by recoding some of data. The set of conducted encodings together with a mass of notes taken by researchers showed that the policymaking challenges of sports celebrity endorsement advertising in Iran are of three types: managerial challenges, sociological challenges, and political-economic challenges. Managerial challenges include cognitive weaknesses and system weaknesses. Considering the identified challenges in this research, policies of sports celebrity endorsement advertising in Iran can be formulated.
