Mohsen Smaeili; Tahmaseb Shirvani
Volume 18, Issue 45 , December 2019, , Pages 279-298
Abstract
The study is to identify and investigate the marketing and revenue generating methods of the sport boards of Markazi province. Therefore, in a descriptive-applied survey, the statistical population of the study included all the presedents and vice presedents of the Sports boards in the Markazi province ...
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The study is to identify and investigate the marketing and revenue generating methods of the sport boards of Markazi province. Therefore, in a descriptive-applied survey, the statistical population of the study included all the presedents and vice presedents of the Sports boards in the Markazi province and managers and experts of the sport and youth general administration (N=118). The sample was considered as a census, due to the limited number and probability of not returning some of the questionnaires. Finally, 84 completed questionnaires were evaluated. Measurement tool in this research was a researcher-made questionnaire due to lack of standard questionnaire. The content validity of the measurement tool was confirmed by 12 university professors and experts and also the reliability of the questionnaire was reported using Cronbach's alpha coefficient of 0.88. For data analysis, Friedman test, T single sample, Chi-square and exploratory factor analysis were used by SPSS software.
The results showed that marketing and capital marketing methods in the sports departments of the Markazi province included six methods including stakeholder method, event-based method, environment-based method, virtual-based method, product-based method, method-based approach Business has been. In terms of categorization of marketing methods and attracting funds and ranking them, stakeholders-based solutions with the average rating of 4/27 had the most importance and business-based solutions with a mean score of 2/53 had the least importance.
Rasoul Tarighi; Seyyed Nasrollah Sadjadi; Mehrzad Hamidi; Mohammad Khabiri
Volume 17, Issue 42 , March 2019, , Pages 93-112
Abstract
The study is to identify the effective factors on development of electronic marketing capability in professional sport of Iran. This study is a descriptive, and in view of objective, is a practical research. A questionnaire was made by the researcher, based on Likert 5 option scale, and its validity ...
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The study is to identify the effective factors on development of electronic marketing capability in professional sport of Iran. This study is a descriptive, and in view of objective, is a practical research. A questionnaire was made by the researcher, based on Likert 5 option scale, and its validity is confirmed by professionals and professors. Moreover, its reliability is examined by Cronbach’s alpha test. Populations consist of 2 groups (80 people), which involve Faculty members of Marketing Management field (20 peoples) and Faculty members of Sport Management (60 people) field. In regard to limitation of populations, the number of samples was equals to populations and sampling method is all-counting. Descriptive statistics are utilized for describing Demographic status of respondents and their responses to research questions as well, and Partial least squares regression test are used in inferential statistics. For this reason, soft wares as PLS, MS-Excel and SPSS version 18 are operated. The Results Showed that factors include management factors, knowledge management, customer relationship management, strategies, environmental and competitive factors, website features, organizational culture, supply chain management, brand factors and resources, with significant priorities respectively, were effective factors on electronic marketing capability in professional sport of Iran.
