Parvin Azadegan; Shahab Bahrami; Korosh Veisi; Hassan Safikhani
Abstract
The purpose of this study was to design an interpretive structural model of social network challenges in order to develop online retail of sports goods and equipment. Current study In terms of purpose Applied And in terms of how data is collected it was a type of field research. Considering the main ...
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The purpose of this study was to design an interpretive structural model of social network challenges in order to develop online retail of sports goods and equipment. Current study In terms of purpose Applied And in terms of how data is collected it was a type of field research. Considering the main purpose, the research method was qualitative method (foundation data theory). The statistical population in this study includes experts in the field of sports management and marketing. Using targeted sampling method and theoretical saturation technique, key informants (including 13 experts in the field of sports management and marketing) to identify the model framework of social network challenges to develop online retail And sports equipment were selected and interviewed semi-structured (with focus groups) and the components and challenges of social networks were identified, then interpretive structural modeling was used as one of the consensus methods. The results showed that the factors of trust building, pricing, site and culture have high dependency and low influence. Management factors, Internet and sponsorship have high influence and low dependency. The Challenges of Social Networking for the Development of Online Retailing of Sporting Goods and Equipment Provide a deeper understanding and broader perspective for marketing researchers and pave the way for a greater presence of online retailers of sporting goods and equipment. Prepares.
asghar shokri; majid solaimani; Adel Afkar
Abstract
to design a model for the development of sports businesses with the approach of startups using data foundation theory. The research method was analytical and qualitative methodology was used for this purpose. The research strategy was to use data foundation theory. The participants in the study ...
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to design a model for the development of sports businesses with the approach of startups using data foundation theory. The research method was analytical and qualitative methodology was used for this purpose. The research strategy was to use data foundation theory. The participants in the study included 15 university professors in sports management, sports club managers, and sports business activists, and the sampling strategy was qualitatively targeted with maximum diversity or heterogeneity. Content analysis of the interviews and coding were used to analyze the data. The research tool was open interview and the results were analyzed based on three stages of open, axial and selective coding.
The findings showed that business development policies, legal factors, innovation in startups, change and change of attitude were the causal factors. Underlying factors included good visual infrastructure, manpower, transparency in startup implementation, customer acquisition and retention, business success patterns and presentation. Also, intervening factors included factors providing the basis for the use of new technologies, production of related content, economic deterrents, and the study of market movements. Strategies for holding specialized startups, support policies for startups, formulation and implementation of laws related to sports startups, supply chain, feasibility study, entrepreneurship through startups. Finally, the promotion and development of sports business, economic development, promotion of industry-university cooperation, customer attraction in sports business formed the consequences of the present study.
Maryam Koohfallah; hossein abdolmaleki; Parivash Nourbakkhsh; Mahvash noorbakhsh
Abstract
The pace of changes in sports business is so fast that balancing today's operational challenges and planning to face the big event of the future is a serious challenge. Therefore, the research is to identify the key and strategic factors affecting the future of electronic sports businesses in Iran. It ...
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The pace of changes in sports business is so fast that balancing today's operational challenges and planning to face the big event of the future is a serious challenge. Therefore, the research is to identify the key and strategic factors affecting the future of electronic sports businesses in Iran. It is of mixed type (qualitative-quantitative) and its design is of sequential exploratory type. The participants were the beneficiaries of electronic sports businesses. The sampling method was targeted sampling and based on theoretical saturation, 20 people were selected. Interviews and questionnaires were used to collect data and Lincoln and Gaba (1985) criteria were used for its audit, which included validity, transferability, reliability and verifiability. In order to analyze the data in the interview analysis section, the coding method was used. The fuzzy Delphi method was used to screen the indicators, and the structural analysis method was used in the future research section with the help of Micmac software. By analyzing the interviews, 156 initial concepts were gathered into 75 final concepts and 3 main categories: general environment, operational (specialized) environment and internal environment. Then, 36 effective factors were identified through fuzzy Delphi screening. Finally, it was determined that the growth of 5G technology, the general acceptance of e-sports, the increase in demand for e-sports, the legitimacy of e-sports, and the e-sports league are the five driving forces that make possible alternatives for the future of e-sports businesses.
As a result, it is necessary to consider their situation in the design of the future plans and actions of the mentioned businesses in particular, based on the fact that the nature of these factors is mixed with instability, and any action and change on it will result in reaction and change on other indicators
Maryam Nazari Montazar; Farshid Namamian; Seyed Reza Hasani; mehrdad ghanbary
Abstract
The study is to achieve an interpretive structural design on electronic advertising in order to develop business in the corona pandemic. It was a field research in terms of applied purpose and in terms of data collection. Considering the main purpose, the research method was a mixture of qualitative ...
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The study is to achieve an interpretive structural design on electronic advertising in order to develop business in the corona pandemic. It was a field research in terms of applied purpose and in terms of data collection. Considering the main purpose, the research method was a mixture of qualitative (theme analysis method) and quantitative (modeling). The statistical population in both qualitative and quantitative sections, included experts and experts of online stores. Using purposive sampling method and theoretical saturation technique, key informants including 15 experts and experts of online stores selected to identify the framework of e-advertising model in the business of young entrepreneurs in Corona. Then Semi-structured interviews with focus groups were conducted to identify the components and factors of e-advertising in the emerging businesses of young entrepreneurs. Interpretive structural modeling was used as one of the consensus methods. For interview analysis, SPSS software was used to describe the demographic characteristics and MicMac software was used to design the model. Advertising features, advertising channels, brand recognition and credibility and value creation to the customer are in the dependent area and per capita use of the net in the autonomous region. So, electronic advertising can help to develop business in the corona pandemic.
Musa Jalili; Mehr Ali HematiNejadToli; Mehdi NaderiNasab
Volume 19, Issue 49 , December 2020, , Pages 211-236
Abstract
The study is to design the maturity model for managing business processes in sporting manufacturing companies. The research is practical and descriptive correlational one. The statistical population consisted of all directors and experts of sports production companies and university professors with specialization ...
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The study is to design the maturity model for managing business processes in sporting manufacturing companies. The research is practical and descriptive correlational one. The statistical population consisted of all directors and experts of sports production companies and university professors with specialization in sport business management in which statistical samples were selected purposeful and available. For gathering data, a research-made questionnaire was used which the content validity was confirmed by 13 experts. Also, its reliability was calculated by Cronbach’ s alpha (0/964) and composite reliability. To analyze the data and investigating model fitting, structural equation modeling and PLS and SPSS24 software were used.
The results showed that the market ecosystem was of a direct, positive and significant effect on the system of the company (0/783), process chain (0/333) and process performance (0/123). The operating system of the company also had a direct, positive and significant effect on the process chain (0/481) and process management (0/129) but had no significant effect on the performance of the processes (0/082). Also, the process chain factor had a direct, positive and significant effect on process performance (0/709), process management (0/508), and maturity of process management (0/393). The effect of variable of process performance on process management (0/199) and maturity of process management (0/671) were direct, positive and significant. Finally, the effect of variable process management on process management maturity (0/070) was not meaningful.
It seems that sports production companies should recognize their position on the market on the basis of determining their maturity status and precisely identify obstacles and development strategies in order to implement the necessary changes and adjustments, and the resources needed to reach the next stages to provide.
