Maryam Sadat Mahdi Islam; Alimohammad Safania; mohsen bagherian; seyed salahadin naghshbandi
Abstract
The purpose of this study was designing the match day revenue model for the Iranian football clubs. The method was qualitative. The statistical population was all knowledgeable people in the sport marketing, football club managers and football federation executives. Sampling was theoretically conducted ...
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The purpose of this study was designing the match day revenue model for the Iranian football clubs. The method was qualitative. The statistical population was all knowledgeable people in the sport marketing, football club managers and football federation executives. Sampling was theoretically conducted and interviews continued until saturation with total number of 15 interviewees. The sampling method was purposeful. The instrument used to collect data in this study was open interviews. The interview questions were open-ended. Coding Paradigm was used to analyze the data. The results showed the identification of 18 categories and 67 concepts. Categories were categorized according to the Strauss and Corbin paradigm model in the axes of causal conditions, grounded theory, intervening conditions, action and reaction strategies, and consequences. The results of the research indicate that privatization, increasing the quality of services and trying to bring fans closer to the club, will increase direct and indirect income as well as promote the club's brand. Since the progress and development of the country's football depends on income, so football decision-makers in Iran are advised to help stadiums to achieve maximum income on the day of the match by handing over stadiums to football clubs.
Zahra Moradi Sarkarabad; ALI MOHAMMAD safanya; seyed salahadin naghshbandi; Alimohammad amirtash; ali ZAREI
Abstract
Brand resonance is an indicator that determines the relationship between the customer and the brand and also the number of emotions that customers establish in their minds with the brand or the degree of harmony and harmony that they feel between themselves and the brand. Therefore, the study is to identify ...
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Brand resonance is an indicator that determines the relationship between the customer and the brand and also the number of emotions that customers establish in their minds with the brand or the degree of harmony and harmony that they feel between themselves and the brand. Therefore, the study is to identify the factors affecting the brand of the Iranian Football Premier League. The method of this research is qualitative with Glaser approach and exploratory type. The statistical population included university professors in the field of sports marketing and managers of domestic sports brands. The field of study and having scientific writings related to the brand, having managerial positions and executive experiences in the field of sports brand were among the criteria for selecting the initial list of experts. Sampling method was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size was 14 based on the theoretical saturation index. The interview measurement tool was open and analyzed based on three stages of open, axial and selective coding.
Based on data analysis of 73 basic concepts, 13 main categories were identified. The results of this research can make the league known, attract more capital, better and better teams want to participate in the league, the presence of stronger foreign players, higher media desire, more loyal fans and finally earn higher income for the league and The Football Federation will.
khayyam akbari asle hasoni; yaghob badriazarin; mohammad rasoul Khodadadi
Abstract
Sport industry by having many capabilities in holding sports events, especially in the field of professional leagues has a great ability to generate income. The Premier Football League is one of the most important businesses in the Iranian sports industry. Therefore, addressing this issue is one of the ...
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Sport industry by having many capabilities in holding sports events, especially in the field of professional leagues has a great ability to generate income. The Premier Football League is one of the most important businesses in the Iranian sports industry. Therefore, addressing this issue is one of the issues that is very necessary for the country's sports industry. The present study was conducted with the aim of explaining the business model of the Iranian Football Premier League in two parts with two qualitative and quantitative approaches. The qualitative part was done with the help of MAXQDA software by phenomenological method and by using semi-structured interviews by interpreting the views and impressions of 30 experts who were selected by snowball method. In this section, the business canvas of the Iranian Football Premier League was obtained based on Osterwalder ontology. The quantitative part was conducted using a standard questionnaire and the participation of 80 informed people as a research sample who were selected by purposive non-random sampling method. Data analysis in this section was performed using Smart PLS software. The results showed that there is no significant relationship between key partners with the structure of costs and key resources, customer segments with revenue stream and key resources with the proposed values and distribution channel. The results of the present study are a roadmap for structural pathology and developing compensatory strategies to create an integrated structure and a comprehensive communication framework in all aspects of the Iranian Football Premier League business canvas.
