masomeh safari; Korosh Veisi; samira aliabadi; mohsen esmaeili
Abstract
The aim of this research was to conduct future scenario planning for organizational and corporate brands in the Iranian sports industry. The present study employed an inductive approach, a fundamental orientation, a mixed method (qualitative-content analysis and quantitative-descriptive analysis) approach, ...
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The aim of this research was to conduct future scenario planning for organizational and corporate brands in the Iranian sports industry. The present study employed an inductive approach, a fundamental orientation, a mixed method (qualitative-content analysis and quantitative-descriptive analysis) approach, a futures studies strategic perspective, and a complexity paradigm perspective. The participants in this research consisted of university professors and sports brand practitioners. The selection of these individuals was purposeful, and 25 experts were chosen based on their expertise criteria. Data collection in this study was done using interviews and questionnaires. The scenario planning model by Schwartz, which is based on eight stages, was utilized for data collection. To ensure the validity of the qualitative study, the recommended criteria of Guba and Lincoln (1989), including credibility, dependability, transferability, and conformability, was employed. Additionally, for the validation of the quantitative section, formal and content validity were confirmed by eight university professors, and its reliability was confirmed through the test-retest method using Pearson's correlation coefficient (r = 0.823). In the qualitative part of the research, open coding and focused coding were used for data analysis. Furthermore, the method of interaction effect analysis and balance effect analysis was employed, and these analyses were conducted using the software programs MicMac and ScenarioWizard. The findings of this study revealed that in the future of sports brands in the Iranian sports industry, there are 26 sub-themes and 2 main themes (environmental drivers and internal drivers) involved. Electronic brands, digital technology,
Mehrdad Nikzamir; Najaf Aghaei; Mohammad Hossein Ghorbani; Hamid Foroghipour
Abstract
The study purpose is to formulate operational marketing planning of the Handball Federation of Iran. This research is of an applied-developmental type, which was carried out by an analytical method in the strategic studies, and a combination of qualitative and quantitative methods was used for collection ...
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The study purpose is to formulate operational marketing planning of the Handball Federation of Iran. This research is of an applied-developmental type, which was carried out by an analytical method in the strategic studies, and a combination of qualitative and quantitative methods was used for collection and analysis, and the participants in this research were included in the composition of the strategic committee of the Handball Federation. There are 44 university experts, members of the Federation's Board of Directors, heads of committees, heads of provincial boards, executive directors and Handball sports elites in the form of a strategic council, who were selected by targeted sampling. In the quantitative part of this research, using the tool developed based on the balanced scorecard and the opinion of the expert group quantitative measures and goals were determined and implementation plans (actions) were developed. to realize the ten strategic goals of the Handball Federation, it is necessary to implement operational plans. In this regard, human capital experts should be hired first and the principles of marketing should be taught to them. Next, brand planning and marketing mix design and recognition of the needs, wishes and preferences of the beneficiaries of the Handball Federation should be taken into consideration. , it is essential to work with private sector investors by focusing on media and advertising, by hosting international events.. Reforming the pricing policies, creating a reward system to attract financial sponsors and planning for sports charities are other marketing operational plans in the Handball Federation.
seyyed mohammad tabatabaee; reza saboonchi; Mina mostahfezian
Abstract
The purpose of this study was to design an Interpretive Structural Model (ISM) of the key factors for the success of the Iranian sports delegation at the 2028 Olympics. This research was an exploratory mixed-methods (qualitative-quantitative) study that employed Fuzzy Delphi, Interpretive Structural ...
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The purpose of this study was to design an Interpretive Structural Model (ISM) of the key factors for the success of the Iranian sports delegation at the 2028 Olympics. This research was an exploratory mixed-methods (qualitative-quantitative) study that employed Fuzzy Delphi, Interpretive Structural Modeling (ISM) techniques. The statistical population consisted of the country's sports elites, from which a panel of 34 experts was selected using purposive sampling. The validity of research was confirmed through the expert panel and Guba & Lincoln's criteria, while its reliability was established by achieving consensus in the Delphi rounds and using a fixed screening threshold (0.7). Content analysis, Fuzzy Delphi, ISM, MICMAC analysis were utilized for data analysis. After identifying 183 initial factors and screening them, the findings led to the identification of 74 final factors, which were categorized into 15 main factors. The final model revealed a five-level structure, with "Integrated Executive Management" positioned at the most foundational level (Level 5) as the most influential driver. Factors such as "Efficient Planning" and "Financial Resource Provision" were located at the middle levels, while factors like "Performance Monitoring" and "Psychological Support" were at the highest level (as outcomes). MICMAC analysis identified "Integrated Executive Management" as the key independent factor. It is concluded that success of Iranian sports in the Olympics is a hierarchical system in which the stability and efficiency of macro-level management are the root and main prerequisite for effectiveness of other operational and support factors, and any strategic policymaking must begin from this point
ALI MASOUDI; Saeed sadeghi boroujerdi; Abdullah Chaman Goli
Abstract
The purpose of this study was to identify and structurally analyze the strategic uncertainties affecting the future of wrestling sport management in Iran using a futures studies approach.The research was applied in terms of purpose and descriptive–analytical innature,and was conducted using a sequential ...
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The purpose of this study was to identify and structurally analyze the strategic uncertainties affecting the future of wrestling sport management in Iran using a futures studies approach.The research was applied in terms of purpose and descriptive–analytical innature,and was conducted using a sequential exploratory mixed-methods design.In the qualitative phase,the key driving forces influencingthe future ofwrestling sport management were identified through semi-structured interviews with 26 experts in wrestling management, policy-making, and coaching, who were selected via purposive sampling based on the principle of theoretical saturation.Qualitative data were analyzed using qualitative content analysis within the framework of the extended PESTLIE model. In the quantitative phase, to analyze the structural relationships among the driving forces, a cross-impact matrix questionnaire (55×55) was designed and completed by 8 participants from the qualitative phase who served as members of the strategic panel. Data were analyzed using structural cross-impact analysis and MICMAC futures studies software.The findings led to the identification of 55 driving forces across political–governance, economic, socio-cultural, technological,legal–regulatory, international–geopolitical, and infrastructural–environmental dimensions.The results indicated that driving forces such as major political developments, the sustainability of the federation’sfinancial resources, the levelof professionalization in wrestling, and Iran’s international relationsin global wrestling function as strategic uncertainties and play a pivotal role in shaping the futureof wrestlingsport management. These findings suggest that wrestling sport management inIran is acomplex and dynamic system whose future is shaped more bythe interaction ofmacro-level political, economic, social,and international driversthan bylinear andpredictable processes, and that changes in key drivers can generate wide-ranging effects across theentire system.
mina darafarin; shiva azadfada; tayebe sadat zargar; sayed mohammad mehdi beheshtinejjad
Abstract
The study is to identify the key drivers affecting the future development of swimming. This research is descriptive-analytical in terms of practical goal-setting strategy and explanatory based on future research methods. The statistical population was made up of professors in the field of strategic management ...
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The study is to identify the key drivers affecting the future development of swimming. This research is descriptive-analytical in terms of practical goal-setting strategy and explanatory based on future research methods. The statistical population was made up of professors in the field of strategic management in the field of sports management, officials and senior managers of the swimming federation, national and international coaches and champion athletes in the field of swimming. The selection of these people was purposeful and their number was equal to 20 people. In order to identify the issues affecting the future development of swimming sport, a review of the research literature and interviews with experts were used, and based on that, 26 final components were identified in relation to the future development of swimming sport. Based on the findings of the research, there are six factors: "the factor of revitalization and promotion of the club system in the field of swimming", "attention to statistics and the development of the information system to improve decision-making", "the use of new technology in the development of swimming", "improvement of the plan". "scientific and uniform training in swimming", "expanding the income generation of swimmers after the championship period", and "managing water resources that can be used for swimming". Since they had recorded high importance and uncertainty for themselves. it is necessary to use future planning and determination of possible future scenarios.
tahsin Veisi; mohammad Nikravan; Hamid Foroghipour; Mozafar Yektayar
Abstract
The research is to study the main drivers of Iranian professional sports development in the horizon of 2035. It was inductive research from the perspective of approach; fundamental from the perspective of orientation; hybrid from the point of view of method; future research from the point of view of ...
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The research is to study the main drivers of Iranian professional sports development in the horizon of 2035. It was inductive research from the perspective of approach; fundamental from the perspective of orientation; hybrid from the point of view of method; future research from the point of view of strategy; paradigm of complexity theory from the point of view of paradigm and it has been carried out in three steps from the point of view of time. The participants were the experts. The selection of these people was purposeful and 31 people were selected based on the criteria of expertise. Interviews and questionnaires were used to collect the data. Lincoln and Guba (1985) evaluation indices were used to audit the research which included validity, transferability, reliability and verifiability. In order to analyze the data, the coding method was used in the interview analysis section and the structural analysis method was used in the futures section with the help of MICMAC software.
The findings showed that the future of the development of professional sports in Iran is affected by 14 variables, but four variables are of government ownership in club ownership. The nature of club management, women's sports and foreign investment are the drivers that shape the future of sports. Iran's professions are undergoing changes. Therefore, the result can be found through influencing and adapting to the mentioned variables, a more active role in guiding and at the same time getting prepared and adapting to the future developments of professional sports in the horizon of 2035.
maryam asadolahi; farshad tojari; Negar Arazeshi
Abstract
The purpose of this research was to research the main drivers of women's participation in sports. This research was methodologically mixed (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning and in the quantitative ...
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The purpose of this research was to research the main drivers of women's participation in sports. This research was methodologically mixed (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning and in the quantitative part, futures research was the method of interaction analysis. The statistical population of this study was experts and reviewed resources that were purposefully selected and based on theoretical saturation and secondary sources, 14 experts in the field of women's sports were interviewed, including managers, officials and experts in women's sports. The data collection tool was a semi-structured interview and a checklist in the qualitative part and a questionnaire in the quantitative part. In order to analyze the data, the coding method was used in the interview analysis section and the structural analysis method was used in the futures section with the help of MICMAC software. The findings showed that the future of women's participation in sports is affected by 22 variables, but the five variables of healthy lifestyle, holding managerial positions, role and function of media, gender justice and investment in women's sports are driving Are changing the future of women's participation in sports. As a strategic conclusion, it should be considered that the realization of a favorable scenario for the future of women's participation in sports requires the attention and focus of policy makers and planners on the variables that can be changed to the purposeful change and improvement of the system.
saeed sorkheh; reza shaji; shahram alam; Seyed Nahid Shatab Bushehri
Abstract
On the one hand, the sports organizations are faced with a variable and threatening environment and on the other hand, the increasing trend of sports developments in domestic and international fields have caused more expectations and requests on the part of the society. Therefore, the research is to ...
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On the one hand, the sports organizations are faced with a variable and threatening environment and on the other hand, the increasing trend of sports developments in domestic and international fields have caused more expectations and requests on the part of the society. Therefore, the research is to design a model for strategic thinking in order to improve the productivity of the Ministry of Sport and Youth. The method was qualitative based on Grounded Theory. The semi-structured interviews were used yo collect the data.The sample was chosen based on theoretical saturation (22 participants) from sports administrators and university professors through targeted method. The data was analyzed in three codifying stages that were introduced in causative effective conditions (7categories), interventional conditions (7categories), grounded conditions (2 categories) which facilitate or expedite the interrelation among these three, the required strategies (6categories) and consequences (3categories). In this paradigmatic model, “the path-oriented analysis”, “the visualizing mind”, “the coherent mind” and “the integrated thought” were chosen as the main reasons behind the institutionalization of the strategic thought in the ministry. It could be concluded that if exerted the strategies in order to institutionalize the strategic thinking in this organization, some consequences will arise such as the modernization of the ministry, the creation of a Non destructive ministry and also the clarity of the path of sport development.
Maryam Koohfallah; hossein abdolmaleki; Parivash Nourbakkhsh; Mahvash noorbakhsh
Abstract
The pace of changes in sports business is so fast that balancing today's operational challenges and planning to face the big event of the future is a serious challenge. Therefore, the research is to identify the key and strategic factors affecting the future of electronic sports businesses in Iran. It ...
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The pace of changes in sports business is so fast that balancing today's operational challenges and planning to face the big event of the future is a serious challenge. Therefore, the research is to identify the key and strategic factors affecting the future of electronic sports businesses in Iran. It is of mixed type (qualitative-quantitative) and its design is of sequential exploratory type. The participants were the beneficiaries of electronic sports businesses. The sampling method was targeted sampling and based on theoretical saturation, 20 people were selected. Interviews and questionnaires were used to collect data and Lincoln and Gaba (1985) criteria were used for its audit, which included validity, transferability, reliability and verifiability. In order to analyze the data in the interview analysis section, the coding method was used. The fuzzy Delphi method was used to screen the indicators, and the structural analysis method was used in the future research section with the help of Micmac software. By analyzing the interviews, 156 initial concepts were gathered into 75 final concepts and 3 main categories: general environment, operational (specialized) environment and internal environment. Then, 36 effective factors were identified through fuzzy Delphi screening. Finally, it was determined that the growth of 5G technology, the general acceptance of e-sports, the increase in demand for e-sports, the legitimacy of e-sports, and the e-sports league are the five driving forces that make possible alternatives for the future of e-sports businesses.
As a result, it is necessary to consider their situation in the design of the future plans and actions of the mentioned businesses in particular, based on the fact that the nature of these factors is mixed with instability, and any action and change on it will result in reaction and change on other indicators
zahra nateghi; Parivash Nourbakkhsh; Mehdi Kohandel; Mahvash noorbakhsh
Abstract
The study is to identify the future factors of management of sports organizations with a futures research approach. This research was in terms of combined methodology (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning ...
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The study is to identify the future factors of management of sports organizations with a futures research approach. This research was in terms of combined methodology (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning and in the quantitative part, futures research was the method of interaction analysis. The statistical population was experts and review resources that were purposefully selected based on theoretical saturation and secondary sources with 17 experts from sports organizations including university professors, staff managers of the Ministry of Sports and Youth, National Olympic Committee and presidents of sports federations. The interviews were conducted and in parallel, 9 documents related to the management of organizations that had forward-looking content were used. The data collection tools were semi-structured interviews and checklists in the qualitative section and questionnaires in the quantitative section. For data analysis in the resource review section, the systematic method, in the interview analysis section, the coding method and in the future section, the structural analysis method with the help of MICMAC software were used.
The findings showed that the future of management of sports organizations is affected by 36 factors and among them 7 driving forces, namely multifaceted organizations, team building, systems thinking, fast decision making, flexible and dynamic, new division of labor with a new management model. The traditional alignment of sports organizations and teamwork skills outside the organization are the driving forces behind possible future options for managing
mooud bonyadifard; Ebrahim Alidoust; amin DEHGHAN; majid jalali
Abstract
The purpose of this study is to develop a strategic plan for the Iranian Football Referees Committee. The present research method was of strategic and field studies, which was performed in the field and in a descriptive-analytical method. The statistical population of the study consisted of two qualitative ...
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The purpose of this study is to develop a strategic plan for the Iranian Football Referees Committee. The present research method was of strategic and field studies, which was performed in the field and in a descriptive-analytical method. The statistical population of the study consisted of two qualitative and quantitative sections. The validity of the questionnaire was confirmed through the opinion of professors and experts and reliability (with 93% Cronbach's alpha test). After analyzing the strengths, weaknesses, opportunities and threats, it was decided to form an evaluation matrix for each of the internal and external factors. Six competitive strategies, one conservative strategy and two defensive strategies have been proposed to turn weaknesses into strengths and threats into opportunities for the development of the Football Federation's refereeing committee. Based on the evaluation of the strategies of the Football Federation Referees Committee in the Strategic Planning Matrix (QSPM), the strategy of establishing a service compensation system was selected as the best strategy.
