Moslem Amirian; Seyed Jalil Miryosefi; Mina Hakakzadeh
Abstract
The present study was conducted to scenario future marketing of Iranian sports clubs services using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The data collection method in this study is qualitative and using interviews, ...
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The present study was conducted to scenario future marketing of Iranian sports clubs services using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The data collection method in this study is qualitative and using interviews, expert panel and Delphi survey. Twenty-two experts with specialized knowledge or practical experience were purposefully selected as members of the research group. Also, Micmac software and Scenario Wizard have been used to analyze the data. The findings of this study are presented in two parts. The first part includes identifying and categorizing key components, drivers, and related uncertainties. 4 Promoters of presence in social networks (Instagram, Telegram, Twitter, YouTube, etc.), use of professional website for the club, use of traditional methods (consumer experiences and word of mouth) and The use of mixed service marketing techniques in the club is defined in this section and the relationships of effectiveness and effectiveness between the components are analyzed. The second part identifies and describes possible and compatible scenarios based on the propulsions and related uncertainties, and it was found that out of the two proposed scenarios, only one scenario is in a promising situation (Scenario 1). Scenario 2 is also in a critical situation; That is, using social media, proper website design, traditional methods, as well as mixed service marketing techniques, one can expect the service marketing situation in sports clubs to improve in the future.
Mohammad Soleymani; Tayebeh Zargar; Farideh Sharififar; reza nikbakhsh
Abstract
The aim of this research was to identify the key drivers of the Volleyball Federation of the Islamic Republic of Iran using a strategic foresight approach. The research methodology was mixed, utilizing content analysis in the qualitative section and fuzzy Delphi and structural analysis in the quantitative ...
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The aim of this research was to identify the key drivers of the Volleyball Federation of the Islamic Republic of Iran using a strategic foresight approach. The research methodology was mixed, utilizing content analysis in the qualitative section and fuzzy Delphi and structural analysis in the quantitative section. Participants included national and club team coaches, national team athletes, international referees, volleyball officials, and members of the executive board of the Volleyball Federation in the qualitative section, while experts and university professors were selected in the quantitative section based on criteria such as work experience in volleyball, knowledge of futures studies, advanced education, and over 10 years of work experience. In the qualitative section, participants were selected through sampling and theoretical saturation, and 20 of them were interviewed. In the quantitative section, sampling was also used, and 10 individuals were selected based on four criteria: work experience in volleyball, knowledge of futures studies, advanced education, and over 10 years of work experience. Data collection tools included interviews, The results of this research indicated that out of a total of 46 influential drivers on the future of the Iranian Volleyball Federation, eight key drivers under the titles of "Being among the top four teams in the world and the Olympics," "Dynamic League," "Asian Championships and Asian Games," "Investment in talent identification," "Iranian volleyball capacity," Strengthening competitors," "Attracting financial supporters," and "Providing support" played a more critical role in the future actions of the Iranian Volleyball Federation.
Zahra Sohrabi; Mehrdad Moharramzadeh; Rasool Nazari
Abstract
The research is to identify the factors affecting the growth of professional sports clubs which affect the development of the sports industry, by focusing on the strategic foresight of Iran's professional sports through a world-class approach. The data of this qualitative research, which was of an exploratory-fundamental ...
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The research is to identify the factors affecting the growth of professional sports clubs which affect the development of the sports industry, by focusing on the strategic foresight of Iran's professional sports through a world-class approach. The data of this qualitative research, which was of an exploratory-fundamental nature collected through targeted sampling with the snowball technique and based on semi-structured in-depth interviews with 20 experts in the field of professional sports clubs. A detailed interpretative understanding and preliminary and theoretical codings determined that professional sports clubs can build their desired future based on the requirements of shaping the future, by overcoming the weight of the past, the pressure of the present and in line with the tension of the future and the choice of proactive behavior in facing the future, set a perspective for it.
In this research, a total of fifteen main factors affecting the strategic foresight of Iran's professional sports with a world-class approach include: sports structure, foundational factors, hardware infrastructure, background factors, key stakeholders, development with a global approach, actors Key, human resource development, and possible consequences, global development consequences, preferred future, uncertainties, drivers and surprises. In general, economic considerations are described in world-class professional sports more than anything else, although cultural elements also play a role in this field. Despite the importance of culture in globalization discourses in sports, economic considerations play more important role.
maryam asadolahi; farshad tojari; Negar Arazeshi
Abstract
The purpose of this research was to research the main drivers of women's participation in sports. This research was methodologically mixed (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning and in the quantitative ...
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The purpose of this research was to research the main drivers of women's participation in sports. This research was methodologically mixed (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning and in the quantitative part, futures research was the method of interaction analysis. The statistical population of this study was experts and reviewed resources that were purposefully selected and based on theoretical saturation and secondary sources, 14 experts in the field of women's sports were interviewed, including managers, officials and experts in women's sports. The data collection tool was a semi-structured interview and a checklist in the qualitative part and a questionnaire in the quantitative part. In order to analyze the data, the coding method was used in the interview analysis section and the structural analysis method was used in the futures section with the help of MICMAC software. The findings showed that the future of women's participation in sports is affected by 22 variables, but the five variables of healthy lifestyle, holding managerial positions, role and function of media, gender justice and investment in women's sports are driving Are changing the future of women's participation in sports. As a strategic conclusion, it should be considered that the realization of a favorable scenario for the future of women's participation in sports requires the attention and focus of policy makers and planners on the variables that can be changed to the purposeful change and improvement of the system.
javad mohammadkhani; loghman keshavarz; Abolfazl Farahani
Abstract
The purpose of the present study is to foresight of Iranian championship sports through scenario writing and cross impact analysis. This research is applied in terms of purpose and survey in terms of implementation method. In terms of nature, according to foresight methods, it is in the category of quantitative ...
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The purpose of the present study is to foresight of Iranian championship sports through scenario writing and cross impact analysis. This research is applied in terms of purpose and survey in terms of implementation method. In terms of nature, according to foresight methods, it is in the category of quantitative and qualitative methods. Data collection tools include resource review, interview, questionnaire, cross impact analysis techniques, and scenario writing. The statistical population of the study, the directors of the championship sports federations, the ministry of sports and youth, the national olympic committee and the professors of sports management, about 200 people, Of these, 32 sports and academic experts were purposive selected for statistical sample. Two questionnaires of effectiveness and certainty and two matrices were used to collect data. These questionnaires after reviewing resources and interviewing design experts, their validity were confirmed by 11 experts and their reliability using Cronbach's alpha was 0.967 and 0.970, respectively. The questionnaires each consisted of 64 primary factors, among which 21 more important factors were identified using one sample T-test. These factors are completed in a 21 × 21 matrix by experts and analyzed with Micmac software and 7 Comprehensive Planning Factors, Continuous Support System, Comprehensive Talent System, Modern Sports Facilities, Coach Retraining, Scientific Exercises and Performance Assessment were identified as key factors. Finally, using Scenariowizard software, 2 probable scenarios and 8 plausible scenarios were extracted and analyzed and it was suggested that experts use foresight techniques in their long-term planning to prepare for future situations.
