Moslem Amirian; Seyed Jalil Miryosefi; Mina Hakakzadeh
Abstract
The present study was conducted to scenario future marketing of Iranian sports clubs services using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The data collection method in this study is qualitative and using interviews, ...
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The present study was conducted to scenario future marketing of Iranian sports clubs services using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The data collection method in this study is qualitative and using interviews, expert panel and Delphi survey. Twenty-two experts with specialized knowledge or practical experience were purposefully selected as members of the research group. Also, Micmac software and Scenario Wizard have been used to analyze the data. The findings of this study are presented in two parts. The first part includes identifying and categorizing key components, drivers, and related uncertainties. 4 Promoters of presence in social networks (Instagram, Telegram, Twitter, YouTube, etc.), use of professional website for the club, use of traditional methods (consumer experiences and word of mouth) and The use of mixed service marketing techniques in the club is defined in this section and the relationships of effectiveness and effectiveness between the components are analyzed. The second part identifies and describes possible and compatible scenarios based on the propulsions and related uncertainties, and it was found that out of the two proposed scenarios, only one scenario is in a promising situation (Scenario 1). Scenario 2 is also in a critical situation; That is, using social media, proper website design, traditional methods, as well as mixed service marketing techniques, one can expect the service marketing situation in sports clubs to improve in the future.
kaveh Azadeh; Farshad Emami; mohammadhoseyn ghorbani; nasrolah mohammadi
Abstract
The present study was conducted with the aim of developing a model of organizational success in the Ministry of Sports and Youth with an emphasis on future thinking. The present study is applied in terms of purpose and descriptive in nature; Which is done in the field. Semi-structured interviews were ...
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The present study was conducted with the aim of developing a model of organizational success in the Ministry of Sports and Youth with an emphasis on future thinking. The present study is applied in terms of purpose and descriptive in nature; Which is done in the field. Semi-structured interviews were used to collect data. The statistical population of the study included experts and elites familiar with the topics of organizational behavior and strategic management in sports organizations. Therefore, 14 people were selected for interview using the purposeful method. The intra-subject agreement method was used to confirm the reliability. Open, axial and selective coding were used to analyze the data. In this study, work skills, organizational drivers, are considered as causal conditions. Educational and infrastructure categories are considered as background conditions. Intra-organizational categories and strategic problems act as intervening conditions that improve the phenomenon under study. Foresight, improvement and control are considered as strategies that are adopted to control, manage and respond to the phenomenon under study. The categories of work ethic and performance and productivity are considered as the result of this model. In this regard, focusing on the model can lead to organizational success of the Ministry of Sports and Youth of Iran.
