Arefeh Khajebafghi; Alimohammad Safania; mohsen bagherian; seyed salahadin naghshbandi
Abstract
Digital transformation has become a fundamental issue in today's society and has changed the general form of sports participation. Considering the importance of recreational sports, this type of development can play an important role in people's participation in these activities. The purpose of this ...
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Digital transformation has become a fundamental issue in today's society and has changed the general form of sports participation. Considering the importance of recreational sports, this type of development can play an important role in people's participation in these activities. The purpose of this research is to identify and prioritize effective factors in designing a digital transformation model in recreational sports activities at the community level. The research was an applied research, which was conducted with a mixed (qualitative-quantitative)approach, in the period from April 2022 to December 2022. Exploratory qualitative research method was carried out using Grounded theory and Glazer's approach.Quantitative research method of correlation type and using structural equations approach was carried out. The participants included 11 people who were selected from university professors, information technology specialists and activists in this field, using a targeted method. Then the factors were categorized and classified using open, central and selective coding. According to the prioritization done in this research, in the order of digital transformation processes with a weight of 0.360 in the first priority, basic infrastructure with a weight of 0.248 in the second priority, digital environment with a weight of 0.168 in the third priority, Facilitators were placed with a weight of 0.087.It is suggested that according to the priority obtained for the design of the digital transformation model in recreational sports,the found processes should be reviewed and revised first, then the necessary infrastructures for the development of digital transformation in recreational sports should be provided by the stakeholders.
Ahmad Karimipoor; Mehdi kohandel; Hossein Abdolmaleki; Seyednemat Khalifeh Khalifeh
Abstract
The current research was carried out with the aim of providing a model for improving preparation, exploration and exploitation of technology using the capacities of digital transformation and electronic preparation in knowledge-based sports businesses. The research method was survey type. The statistical ...
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The current research was carried out with the aim of providing a model for improving preparation, exploration and exploitation of technology using the capacities of digital transformation and electronic preparation in knowledge-based sports businesses. The research method was survey type. The statistical population of this research included managers and employees of knowledge-based sports businesses. Based on Cochran's sample size formula, 384 people were identified as the research sample. Then, using available sampling method, the target sample was selected and by removing invalid questionnaires, analyzes were performed on 338 people. The research tool was a standard questionnaire. In order to analyze the data, the method of structural equations was used. The whole process of data analysis was done in SPS and PLS software. The results of this research showed that electronic preparation has a significant effect on preparation (0.332), exploration (0.346) and exploitation (0.332) in knowledge-based sports businesses. The results of this research also showed that digital transformation has a significant impact on preparation (0.614), exploration (0.502) and exploitation (0.609) in knowledge-based sports businesses. The results of this research showed that the current research model has a good fit. In order to improve readiness, exploration and exploitation of technology, it should use the capacities of digital transformation and electronic readiness.
