Ministry of Youth and Sports Strategic Studies on Youth and Sports 2821-1278 22 60 2023 08 23 Providing a framework for orientation to shopping habits in Iranian sport goods Providing a framework for orientation to shopping habits in Iranian sport goods 469 486 583 10.22034/ssys.2022.1439.1990 FA Abolfazl Amoie Ph.D. Student in Sport Management, Department of Physical Education and Sport Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran Mahdi Naderi Nasab Ph.D., Assistant Professor in Sport Management, Department of Physical Education and Sport Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran Rahim Ramezaninegad Ph.D., Professor in Sport Management, Faculty of Physical Education and Sport Sciences, University of Guilan, Rasht, Iran Seyed Biniaz Ph.D., Assistant Professor in Sport Management, Department of Physical Education and Sport Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran Journal Article 2020 07 02 The study is to provide a framework for addressing the habits of buying Iranian sports goods. The research method was of qualitative type with systematic analysis approach. The statistical population included human and information society. A statistical sample of sufficient numbers based on theoretical saturation was purposefully and available for sampling and survey (16 people and 23 documents). The research tools included a systematic library study and a semi-structured interview. Tool validity was assessed using optimal qualitative validation methods (content validity, kappa coefficient). The conceptual coding and framing method was used to analyze the findings. The results showed that analytical framework presented includes three levels: contextual, process, and consequential. It is at the level of social, cultural, economic, political and legal environments. Also at the process level are the dimensions of location, competitors, sales system, consumption behavior and shopping pattern. Finally, at the level of consequence, the habits of shopping are fun, electronic, quality-oriented, wholesale and traditional. In general, according to the results of the research, it can be said that in order to institutionalize the habit of buying domestic sports goods, the factors used in this research should be considered as a model for their decision-making. The study is to provide a framework for addressing the habits of buying Iranian sports goods. The research method was of qualitative type with systematic analysis approach. The statistical population included human and information society. A statistical sample of sufficient numbers based on theoretical saturation was purposefully and available for sampling and survey (16 people and 23 documents). The research tools included a systematic library study and a semi-structured interview. Tool validity was assessed using optimal qualitative validation methods (content validity, kappa coefficient). The conceptual coding and framing method was used to analyze the findings. The results showed that analytical framework presented includes three levels: contextual, process, and consequential. It is at the level of social, cultural, economic, political and legal environments. Also at the process level are the dimensions of location, competitors, sales system, consumption behavior and shopping pattern. Finally, at the level of consequence, the habits of shopping are fun, electronic, quality-oriented, wholesale and traditional. In general, according to the results of the research, it can be said that in order to institutionalize the habit of buying domestic sports goods, the factors used in this research should be considered as a model for their decision-making. https://faslname.msy.gov.ir/article_583_361edd451ccd0dea10b88784c28e09ed.pdf