Ministry of Youth and Sports Strategic Studies on Youth and Sports 2821-1278 24 67 2025 05 22 Presenting the development model of beach soccer in Iran Presenting the development model of beach soccer in Iran 279 304 816 10.22034/ssys.2022.2520.2819 FA Kurosh Shoja Sangani Ph.D. Student of Sport Management, Islamic Azad University, Sari Branch, Sari, Iran Mohammad Hami Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran. Vahid Shojaei Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran Journal Article 2022 09 11 The aim of the research was to provide a model for the development of beach soccer in Iran. The current research from the perspective of the paradigm was of the postmodern, with a qualitative approach, in terms of nature exploratory and in the field, based on strategy ground theory and in terms of purpose is a fundamental one. The data collection method was in-depth and semi-structured interviews. The statistical population of the research was experts in the field of beach football and experienced professors with knowledge of sports management in the field of beach soccer, of which 12 people were considered as research samples in a non-probability, purposeful and snowball way. According to the results of the content analysis of the interviews conducted with research experts, 304 primary codes with a frequency of 492 was extracted. In the section of factors affecting the development of beach football, 9 main categories including: media , motivational , talent identification , social , Managerial  factors, technical and specialized factors, the factor of human resources activities with a total frequency of 24, the infrastructure factor and economic factors were discovered and counted. In the strategies section, the categories of infrastructure strategies with a frequency of 7, motivational strategies with a frequency of 13, technical and specialized strategies with a frequency of 52, political strategies with a frequency of 5, cultural strategies with a total frequency of 2, educational strategies with a frequency of 23, management strategies with a frequency of 40 and supportive strategies with a frequency of 28 were discovered and counted. In the section of consequences of the development of beach soccer, motivational consequences with a frequency of 5, technical and specialized consequences with a frequency of 20, cultural consequences with a frequency of 7, social consequences with a frequency of 18 and ideal consequences with a frequency of 18 were extracted and counted. The aim of the research was to provide a model for the development of beach soccer in Iran. The current research from the perspective of the paradigm was of the postmodern, with a qualitative approach, in terms of nature exploratory and in the field, based on strategy ground theory and in terms of purpose is a fundamental one. The data collection method was in-depth and semi-structured interviews. The statistical population of the research was experts in the field of beach football and experienced professors with knowledge of sports management in the field of beach soccer, of which 12 people were considered as research samples in a non-probability, purposeful and snowball way. According to the results of the content analysis of the interviews conducted with research experts, 304 primary codes with a frequency of 492 was extracted. In the section of factors affecting the development of beach football, 9 main categories including: media , motivational , talent identification , social , Managerial  factors, technical and specialized factors, the factor of human resources activities with a total frequency of 24, the infrastructure factor and economic factors were discovered and counted. In the strategies section, the categories of infrastructure strategies with a frequency of 7, motivational strategies with a frequency of 13, technical and specialized strategies with a frequency of 52, political strategies with a frequency of 5, cultural strategies with a total frequency of 2, educational strategies with a frequency of 23, management strategies with a frequency of 40 and supportive strategies with a frequency of 28 were discovered and counted. In the section of consequences of the development of beach soccer, motivational consequences with a frequency of 5, technical and specialized consequences with a frequency of 20, cultural consequences with a frequency of 7, social consequences with a frequency of 18 and ideal consequences with a frequency of 18 were extracted and counted. https://faslname.msy.gov.ir/article_816_98fd96c09374e1d2c939b480a62edd67.pdf