Document Type : Original Article
Authors
1 Ph. D. Student of Sport Management, Teharn North Branch, Islamic Azad University, ‎Tehran, Iran
2 Professor, of Sport Management, payame Noor University, Tehran, Iran
3 Professor of Sport Management, Islamic Azad University of Science and Research Branch, Department of Physical Education, Tehran
4 Associate Professor, Department of Physical Education and Sport Science, Science and ‎Research ‎Branch, Islamic Azad ‎University, Tehran, Iran‎
Abstract
This study aimed to investigate Identification and Model of e-Business in Iranian Sport Tourism. the research method was derived from grounded theory for explaining and analyzing findings from exploratory interviews. The study population was the Professors, top startup managers in the field of tourism and managers of Iran sports tourism association, touring & automobile club of the Iran, IFTGA, and electronic business expert’s ministry of cultural heritage, handicrafts and tourism. The sampling method was a combination of purposeful sampling and snowball. The research tool included an open source interview. In the data analysis phase, the content analysis and counts of the themes were employed in open, axial and selective coding stages. Referring to the literature and exploration, e-Business in Iranian sport tourism as a pivotal phenomenon. Results showed that e-Business in Iranian sport tourism is multi-faceted conception that has a set of context conditions, intervening conditions, features, and capabilities, causal conditions, strategies and consequences and in today's world, if E-business sports tourism will not succeed if they are not equipped with this skill. Therefore unified process, development Information communication technology infrastructure, support and provision of necessary grounds by the government, educating citizens, e-business use of technology, coordination and interaction with customers and stakeholders and the development of culture, the use of e-business in the field of sports tourism, they can help in the development and codification of e-business and sports tourism
Keywords
)