Document Type : Original Article
Authors
1 PhD Student in Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 Assistant Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.
3 Assistant Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
4 Associate Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
Today, sports teams as an organizational brand leave an institutionalized personality in the minds of their fans, which greatly influences their behavioral reactions and attitudes toward these teams.This study aimed to identify the dimensions of team personality in volleyball premier league teams and by prioritizing them to provide a favorable model for the team personality of these teams.The method of the present study was descriptive-correlation. The statistical population of this study was all experts in sports and volleyball management in the qualitative section and in the quantitative section all players were14 teams in the Iranian Men's Volleyball Premier League 168 people)and 14 teams in the Iranian Women's Volleyball Premier League (96 people). Sampling was done in qualitative part by purposive method, and in quantitative part by total method. The research tool was a researcher-made questionnaire obtained from interviews and after confirming its validity and reliability. The results of the exploratory factor analysis test related to the dimensions of brand personality showed that the four factors of team ethics, team reputation, competitive style and team originality show the same dimensions of team personality of the country's volleyball premier league teams.In order to improve the various dimensions of the team personality of the country's volleyball premier league teams, the need for appropriate training, creating an efficient cultural environment in order to respect national and international regulations, not being arrogant when achieving good results, respecting the fans of the opposing team and ... will be effective in improving the dimensions from several perspectives.
Keywords
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