Document Type : Original Article
Authors
1 Physical Education, Humanities, Islamic Azad University, Gorgan, Iran
2 Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran.
3 Department of Physical Education and Sport Sciences, Gorgan Branch, Islamic Azad University, Gorgan, Iran
4 Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
Abstract
Objective:The present study objective was to design a paradigm model for the maintenance of sports donors with an emphasis on the construction of sports venues.
Methodology: The study Methodology was qualitative based on grounded theory and systematic approach. The statistical population included experts and specialists in the field of attracting and retaining donors in sports. Sampling used based on Theoretical approach and data collection continued until theoretical saturation and 16 semi-structured interviews were conducted. In order to analyze the data, Strauss and Corbin's systematic method including open, axial, and selective three-step encodings was used.
Results: Totally 124 initial code were created, Then all the same code were placed in its own category and reduced to 27 Subcategory, Eventually, 10 main categories were created based on secondary open source codes which included Lack of sports infrastructure, sports development, managerial factors, socio-cultural factors, economic factors, confidence building, constructive interaction with donors, government and donor synergy, culture and education, social effects and development of sports and infrastructure.Then, during the axial and selective coding process, the identified categories were placed in a paradigm model and the relationships between them were determined; Thus, the model of the maintenance of sports donors with an emphasis on the construction of sports venues was compiled.
Conclusion: Recommended to managers and officials of the Ministry of Sports and Youth with Appreciate the sports donors as well as the information and planning in this area, keep the donors ready for future collaborations in the field of construction of sports venues.
Keywords
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