Document Type : Original Article
Authors
1 Department of Physical Education , Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
2 Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran
3 Department of Physical Education, Bandargaz Branch, Islamic Azad University, Bandargazs, Iran.
4 Department of Physical Education, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran
Abstract
The purpose of this research is to present the development model of media capital of ethical athletes. The research method is qualitative and with thematic analysis approach. The statistical population of the research included professors of sports management, selected ethical athletes of the country at the professional level, and journalists, editors and managers of sports media. The statistical sample was estimated and sampled based on reaching theoretical saturation (17 people). The research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. The data obtained from the theme analysis method and the theme network formation show that the dimensions and components of media capital of ethical athletes have 6 organizing themes and 33 basic themes. The use of traditional media, the use of virtual media, media participation, media facilities, media literacy and communication are among the factors of the media capital model of ethical athletes. The obtained results can be used for the development of ethical behaviors in the society and provide the context for modeling ethical athletes in the sports community.
Keywords
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