Document Type : Original Article
Authors
1 PhD student in sports management, Damghan Branch, Islamic Azad University, Damghan, Iran
2 Associate Professor of Sports Management, Damghan Branch, Islamic Azad University, Damghan, Iran
3 Assistant Professor of Sports Management, Damghan Branch, Islamic Azad University, Damghan, Iran
Abstract
The purpose of this research is to identify and prioritize effective media factors on the development of social responsibility of champion and national athletes. The type of research is applied in terms of purpose, and in terms of strategy, it is field research, and it was conducted in a mixed (quantitative and qualitative) manner. And sports experts and students formed three scientific, executive and sports groups. In the qualitative part, purposeful sampling was done with 18 theoretical saturation interviews. The sample size of the research in the quantitative part includes 260 people from the mentioned society. The sampling method is simple random. The tool of this research was a researcher-made questionnaire, which was developed according to the interviews of the qualitative section and the emerging codes. In order to describe the variables of the research, descriptive statistics indicators and Friedman's test were used to test the research hypotheses. From the qualitative data analysis, 89 open codes were obtained, 16 core codes and 8 selective codes were obtained. The results of the quantitative part showed that there is a significant priority between the dimensions of social responsibility of national sportsmen and the obtained priorities include social responsibility, political responsibility, economic responsibility, sports responsibility, legal responsibility, humanitarian responsibility, and media responsibility and environmental responsibility.
Keywords
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