Document Type : Original Article
Authors
1 Ph.D. Student of Sport Management, Department of Sport Sciences, Science and Research Branch, Islamic Azad University,
2 Professor of Sport Management, Islamic Azad University of Science and Research Branch, Department of Physical Education, Tehran
3 Assistant Professor, Islamic Azad University, Science and Research Branch, Tehran, Iran
4 faculty member of Islamic azad university, sciences and research branches
Abstract
Digital transformation has become a fundamental issue in today's society and has changed the general form of sports participation. Considering the importance of recreational sports, this type of development can play an important role in people's participation in these activities. The purpose of this research is to identify and prioritize effective factors in designing a digital transformation model in recreational sports activities at the community level. The research was an applied research, which was conducted with a mixed (qualitative-quantitative)approach, in the period from April 2022 to December 2022. Exploratory qualitative research method was carried out using Grounded theory and Glazer's approach.Quantitative research method of correlation type and using structural equations approach was carried out. The participants included 11 people who were selected from university professors, information technology specialists and activists in this field, using a targeted method. Then the factors were categorized and classified using open, central and selective coding. According to the prioritization done in this research, in the order of digital transformation processes with a weight of 0.360 in the first priority, basic infrastructure with a weight of 0.248 in the second priority, digital environment with a weight of 0.168 in the third priority, Facilitators were placed with a weight of 0.087.It is suggested that according to the priority obtained for the design of the digital transformation model in recreational sports,the found processes should be reviewed and revised first, then the necessary infrastructures for the development of digital transformation in recreational sports should be provided by the stakeholders.
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