Document Type : Original Article
Authors
1 Sports Management, Faculty of Physical Education, Guilan University, Rasht, Iran
2 Department of Sports Management, Faculty of Physical Education, Guilan University, Rasht, Iran.
3 Associate Professor, Department of Management, Faculty of Literature and Humanities, Guilan University, Rasht, Iran.
Abstract
The purpose of the current research was to investigate the factors affecting alliances and strategic agreements in the development of public sports, and for this purpose, three main institutions in charge of sports and health (Ministry of Sports and Youth, Ministry of Education, and Organization of Municipalities) were investigated and analyzed. method of the current research is qualitative and based on the data theory of the foundation, and the analyzes were done based on Glaseri's method. The statistical population of the research included 315 documents and 16 people were experts in the field of public sports working in the above organizations and professors of sports management, the results : 1- motivational/including: encouragement and reward and motivation 2- management of volunteers including the presence of volunteers 3- infrastructure and facilities including the development of infrastructure, budget and facilities and processes: 1- Inter-organizational relations : inter-organizational coordination, resources and inter-organizational communication 2- Public relations including: media and publicity and information; the result of the conceptual model of the strategic alliance for the development of public sports includes the management alliance, the structural alliance, the operational alliance, the policy alliance, and the financial and facilities alliance. The results showed that in order to achieve the development of public sports, all the institutions involved in this field should be united. act to witness an increase in the physical activity of people in the community through the development of public sports
Keywords
)