Document Type : Original Article
Authors
1 Ph.D.student of sport management,Karaj Branch , Islamic Azad University, karaj , Iran
2 Associate professor of sport Management, karaj Branch, Islamic Azad University, karaj, Iran
3 Assistant Professor, Sports Management Department, Karaj Branch, Salami Azad University, Karaj, Iran
4 Assistant Professor of Sports Management Department, Central Tehran Branch, Salami Azad University, Tehran, Iran
Abstract
The current research was carried out with the aim of providing a model for improving preparation, exploration and exploitation of technology using the capacities of digital transformation and electronic preparation in knowledge-based sports businesses. The research method was survey type. The statistical population of this research included managers and employees of knowledge-based sports businesses. Based on Cochran's sample size formula, 384 people were identified as the research sample. Then, using available sampling method, the target sample was selected and by removing invalid questionnaires, analyzes were performed on 338 people. The research tool was a standard questionnaire. In order to analyze the data, the method of structural equations was used. The whole process of data analysis was done in SPS and PLS software. The results of this research showed that electronic preparation has a significant effect on preparation (0.332), exploration (0.346) and exploitation (0.332) in knowledge-based sports businesses. The results of this research also showed that digital transformation has a significant impact on preparation (0.614), exploration (0.502) and exploitation (0.609) in knowledge-based sports businesses. The results of this research showed that the current research model has a good fit. In order to improve readiness, exploration and exploitation of technology, it should use the capacities of digital transformation and electronic readiness.
Keywords
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