Document Type : Original Article
Authors
1 Tarbiat badani
2 Faculty of Physical Education of Karaj Azad University
3 Professor of Department of Sport Management, Karaj Branch, Islamic Azad University, Karaj, Iran
4 4. Professor of Physical Education Faculty, Islamic Azad University of Karaj
Abstract
the purpose of this research was to identify the key and strategic factors affecting the future of electronic sports businesses in Iran. The current research was of mixed type (qualitative-quantitative) and its design was of sequential exploratory type. The participants of this research were the beneficiaries of electronic sports businesses. The sampling method was snowball and based on theoretical saturation, 20 people were selected. Interviews and questionnaires were used to collect data, and Lincoln and Gaba (1985) criteria were used for its audit, which included validity, transferability, reliability and verifiability. In order to analyze the data in the interview analysis section, the coding method was used, the fuzzy Delphi method was used to screen the indicators, and the structural analysis method was used in the future research section with the help of Micmac software. By analyzing the interviews, 156 initial concepts were gathered into 75 final concepts and 3 main categories under the title of general environment, operational (specialized) environment and internal environment. Then, 36 effective factors were identified through fuzzy Delphi screening. And finally, it was determined that the growth of 5G technology, the general acceptance of e-sports, the increase in demand for e-sports, the legitimacy of e-sports, and the e-sports league are the five driving forces that make possible alternatives for the future of e-sports businesses. As a result, it is necessary to consider their situation in the design of the future plans and actions of the mentioned businesses in particular,
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