Document Type : Original Article
Authors
1 Department of Physical Education and Sport Sciences, Faculty of Humanities, shoushtar Branch. Islamic Azad University ,Shoushtar, Iran
2 Department of physical Education, Yadegar-e-Imam Khomeini(RAH), shahre-rey Branch, Islamic Azad University, Tehran, Iran.
3 Department of sport and physical education, shoushtar branch, Islamic Azad university, shoushtar, iran
4 department of sport management, Payame Noor University, Tehran, IRAN
5 Associate of sport management, sport sciences faculty, KHarazmi Universirty
Abstract
this study was to design a revenue-generating model for sports delegations of Iran. The research method was qualitative studies with grounded theory approach. Data were collected using interviews and document review. After conducting 15 in-depth and semi-structured interviews with the statistical population of the research, the main categories were extracted after completing the coding process. Purposeful sampling and snowball sampling continued until theoretical saturation. The data analysis results were obtained using MAXQDA qualitative analysis software in three stages of open, axial and selective coding. So, during the process of open coding categories include: causal condition, contextual condition, intervening factors, actions and strategies, outcomes were extracted from the sponsorship of sport for all; Then in axial coding stage, the connection between this following categories of causal condition (funding from the side activities of the board, funding from events, funding from places available, funding from registration), contextual condition (entry of legal partners, capital measures, financing of funds, provision of current funds), intervening factors (planning barriers, governance barriers, institutional barriers, hardware and software barriers), action and interaction strategies (governance measures, effective action on attracting capital, playing the role of social responsibility, proposal, targeting revenue generation, strengthening the image, understanding the goals of partners), and the consequences (increase funding channels, reduce costs and implement revenue-generating measures) in terms of coding paradigm was determined; also in selective coding phases, each component of coding paradigm described, The story line depicts and the theory was created, Finally.the judgment propositions and strategies hypotheses of research were formulated
Keywords
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